Content
Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.
brand
Brand guides new products and services, markets and acquisitions for growth
Three of the top 5 growth strategies for SMEs for 2017 are new products and services, entering new markets and acquisitions, according to thinkBig 2016. We ...
brand
#BeBoldForChange #IWD2017
Today is International Women’s Day. There’s a range of things you can do to encourage and celebrate women here: https://wwwinternationalwomensday.com/BeBold We believe in diversity, individuality, ...
alignment
Brand maximises investment
When employer, customer and corporate brands are aligned, investment in people, brands, marketing, communications and experiences is maximised. Is your brand designed to maximize investment? Discover ...
alignment
Brands with purpose beyond profit
I was researching some new examples of brands with purpose for a client workshop and came across the Unilever website that shows what they’re doing on ...
alignment
Brand facilitates digital transformation
Digital transformation, data collection, delivering increasingly individual customer, employee and stakeholder experiences across expanding number of touch-points. Is your brand ready to face the big ...
alignment
Brand drives acquisition, retention and engagement
Attracting, retaining and engaging talent, customers and investors are key challenges for business in the future. Is your brand ready to help your business get ...
alignment
In the face of divisive beliefs and behaviour, brands bring unity
From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters ...
alignment
Brand drives performance by 240%
Research indicates that a well-executed brand strategy has the opportunity to drive performance related business outcomes by 240%, double share of wallet, treble advocacy and ...
alignment
To grow your business, build brand before communicating
With marketing and advertising high on the agenda for medium-sized businesses to grow, we spoke to First 5000 about building your brand promise and making sure you can ...
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.