17 Jul Empowering Lasting Behaviour Change in fitness and good health: Australian Fitness Network's Diploma of Leadership, Coaching and Mentoring

Posted at 19:43h in brand, brand identity, content strategy, customer journey, digital, education, health, fitness & wellness, marketing planning

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We're proud to have worked with and learnt from the experienced and passionate team over at Australian Fitness Network on their latest innovation - the fitness industry's first Diploma of Leadership, Coaching and Mentoring.  In a world where obesity, diabetes and depression are increasing, good health is...

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12 Apr Leaders keep learning at FILEX2015 'Inspiring Greatness'

Posted at 19:45h in brand, education, health, fitness & wellness

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I was thrilled for the opportunity to speak to fitness industry leaders convention #FILEX2015 #InspiringGreatness on Build your Brand, Build your Business.  Thanks to the delegates for listening and participating; to the Network team for the opportunity and your support; and to fellow presenters for your...

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05 Mar Brand fame. Business gain.

Posted at 18:49h in brand, customer journey, education, health, fitness & wellness

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Australian Fitness Network asked me to write this article for the run up to my FILEX2015 #InspiringGreatness session on Build your Brand. Build your Business. To find out more about FILEX or Australian Fitness Network, follow the hyperlinks.  To achieve long-term success, your fitness business needs to stand for...

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18 Feb #healthybrand: Lego power

Posted at 18:55h in brand, communication, experience, health, fitness & wellness

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It made me so happy to read that Lego is now the most powerful brand in the world. Why? In a high-tech world that has, for many, numbed creativity and imagination, encouraged superficial relationships, and driven instant gratification and a return to materialism - Lego...

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10 Feb #healthybrand Art Series Hotels Group

Posted at 19:02h in alignment, brand, communication, employer brand, experience, integration

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The art of living fearlessly, quote from Adam Cullen (1965-2012) who also said 'I think art is about asking lots of questions'.Life itself is about asking lots of questions,isn't it? ;) I was tidying up yesterday and came across his print that's on the back of...

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05 Feb Disconnect to Reconnect… a macro #Health #Trend gaining momentum, what action are you taking?

Posted at 19:09h in health, fitness & wellness, trend

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A fellow I follow on Instagram, posted this yesterday, using Einstein's quote to sum up the fear that technology has indeed surpassed interaction to the detriment of healthy minds and lives. I hear you. But I'm also moved to see a movement fighting against this...

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27 Jan #healthybrand: Lorna Jane Active

Posted at 19:10h in brand, employer brand, health, fitness & wellness, purpose & values

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We're constantly on the look out for examples of brands that we consider a #healthybrand. Not specifically in the health, fitness & wellness industries, rather defined as 'healthy on the inside and out', with an experience that  lives up to the image they portray because...

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18 Jan Discover Mineler: the global digital mining marketplace

Posted at 19:13h in brand, brand identity, communication, customer journey, digital, experience, marketing planning

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Mineler is a new global platform for mining people and companies to connect, share knowledge and bid for work and supply contracts.  Created in response to the challenging market conditions – rising operating costs, lower levels of productivity, skills shortage and delayed dissemination of technology and...

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12 Jan Raymond Neto takes it to the next level

Posted at 19:18h in brand, brand identity, digital, health, fitness & wellness, marketing planning

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Raymond Neto is a top tier personal trainer, training out of Fitness First Newtown and Rockdale, and Pro-trainer for fitnessU.  Having served in the Royal Australian Navy for 6 years and been a bodybuilder for 10, Ray knows what it means to be consistently challenged –...

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04 Jan Trends in Health and Creating your healthy brand-driven business

Posted at 19:21h in brand

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Healthy New Year!  Most people seem to have health-related New Year's Resolutions - whether that's reducing alcohol, eating more healthily, practising meditation and mindfulness, taking up the gym or simply moving more and sitting less - so it seems timely to update our health trends. We've been...

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