14 Jul

Posted at 11:47h in alignment, brand, brand identity, communication, content strategy, customer journey, digital, education, experience, health, fitness & wellness, marketing, marketing planning, strategy
0 Likes

More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life.CREATING THE fitnessU BRANDSince November, we've been working together to create a new brand of fitness education....

21 May

Posted at 19:16h in behaviourchange, brand, education, health, fitness & wellness, social media
0 Likes

Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff. With...

21 Apr

Posted at 19:20h in alignment, behaviourchange, brand, employer brand, purpose & values
0 Likes

Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people's hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together - all we need is a few...