Raymond Neto is a top tier personal trainer, training out of Fitness First Newtown and Rockdale, and Pro-trainer for fitnessU. Having served in the Royal Australian Navy for 6 years and been a bodybuilder for 10, Ray knows what it means to be consistently challenged –...
Healthy New Year! Most people seem to have health-related New Year's Resolutions - whether that's reducing alcohol, eating more healthily, practising meditation and mindfulness, taking up the gym or simply moving more and sitting less - so it seems timely to update our health trends. We've been...
OK so I've been a bit quiet on the blogging front. Whilst I know theoretically that sending people back to my website is important for building a database of 'my' customers and readers, social media has been my 'go-to' solution for speed to keep you,...
Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today's digital world!! I recall learning the 90:9:1 principle...
Nothing annoys people (yes those fans, followers, customers, consumers, clients are people) more than being ignored and feeling unimportant. If you spend less time telling people what you think is important and more time conversing with people to make them feel important and find out...
More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life.CREATING THE fitnessU BRAND Since November, we've been working together to create a new brand of fitness education....
Technology makes us lazy. How often have you seen statements like these? Manufacturing makes us lazy about nutrition TV, Internet and Gaming make us lazy about activity Search makes us lazy about knowledge Social media makes us lazy about relationships The whole purpose of technology is to take away the tension...
What a brilliant piece of DM (direct mail)! This is one of the best I've seen. Having picked it up from the front, I nearly threw it out at the post office and then I saw the back through the nearly full DL clear window. Not...
Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff. With...
Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people's hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together - all we need is a few...