18 Jan Discover Mineler: the global digital mining marketplace

Posted at 19:13h in brand, brand identity, communication, customer journey, digital, experience, marketing planning

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Mineler is a new global platform for mining people and companies to connect, share knowledge and bid for work and supply contracts.  Created in response to the challenging market conditions – rising operating costs, lower levels of productivity, skills shortage and delayed dissemination of technology and...

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12 Jan Raymond Neto takes it to the next level

Posted at 19:18h in brand, brand identity, digital, health, fitness & wellness, marketing planning

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Raymond Neto is a top tier personal trainer, training out of Fitness First Newtown and Rockdale, and Pro-trainer for fitnessU.  Having served in the Royal Australian Navy for 6 years and been a bodybuilder for 10, Ray knows what it means to be consistently challenged –...

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04 Jan Trends in Health and Creating your healthy brand-driven business

Posted at 19:21h in brand

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Healthy New Year!  Most people seem to have health-related New Year's Resolutions - whether that's reducing alcohol, eating more healthily, practising meditation and mindfulness, taking up the gym or simply moving more and sitting less - so it seems timely to update our health trends. We've been...

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03 Nov Trends in Health : experts need to sustain value as we reach the tipping point

Posted at 10:29h in health, fitness & wellness, marketing, social media, trend

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OK so I've been a bit quiet on the blogging front. Whilst I know theoretically that sending people back to my website is important for building a database of 'my' customers and readers, social media has been my 'go-to' solution for speed to keep you,...

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13 Aug Start with the 90:9:1 principle and work to increase engagement and the 9:1 #healthybrand

Posted at 11:34h in brand, customer journey, digital, engagement, marketing, social media

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Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today's digital world!!  I recall learning the 90:9:1 principle...

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11 Aug If building a healthy brand is about a two-way relationship, then why are you not having a two-way conversation?

Posted at 11:27h in engagement, social media

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Nothing annoys people (yes those fans, followers, customers, consumers, clients are people) more than being ignored and feeling unimportant. If you spend less time telling people what you think is important and more time conversing with people to make them feel important and find out...

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14 Jul Launch of fitnessU challenges the category

Posted at 11:47h in alignment, brand, brand identity, communication, content strategy, customer journey, digital, education, experience, health, fitness & wellness, marketing, marketing planning, strategy

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More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life.CREATING THE fitnessU BRAND Since November, we've been working together to create a new brand of fitness education....

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03 Jul Are the lazy days of technology over?

Posted at 11:58h in behaviourchange, health, fitness & wellness

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Technology makes us lazy. How often have you seen statements like these? Manufacturing makes us lazy about nutrition TV, Internet and Gaming make us lazy about activity Search makes us lazy about knowledge Social media makes us lazy about relationships The whole purpose of technology is to take away the tension...

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19 Jun Engaging comms: Westpac – Live life with a field force

Posted at 19:03h in customer journey, direct marketing, health, fitness & wellness, marketing

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What a brilliant piece of DM (direct mail)! This is one of the best I've seen. Having picked it up from the front, I nearly threw it out at the post office and then I saw the back through the nearly full DL clear window.  Not...

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21 May Engaging comms: Feel Good Cafe – where social media sharing is a small price to pay for healthier food choices

Posted at 19:16h in behaviourchange, brand, education, health, fitness & wellness, social media

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Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff.  With...

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