My response to a Simon Sinek post and discussion thread on customer first or employee first. Why either or? Build a brand-driven business that aligns internal (employees) and external (customers) brands around your purpose or 'why' to ensure your brand consistently delivers against your promise, across...
Was chatting to a lady in an art gallery who's an artist and poet, and thought the conversation was worth sharing...
What goes on inside is reflected on the outside and vice versa.As true for people as it is for brands and business. You can't promise onething in your advertising, without delivering it across every single touch-point. You say you're friendly, open and approachable. Everything you do...
Did your results wane last year? Is your brand equity strong? Do your customers know and value what you stand for? Do you want to attract new customers to grow, perhaps a different type of customer? Has the market and competitor context changed? Are your people motivated to reflect and...
We're proud to have worked with and learnt from the experienced and passionate team over at Australian Fitness Network on their latest innovation - the fitness industry's first Diploma of Leadership, Coaching and Mentoring. In a world where obesity, diabetes and depression are increasing, good health is...
I was thrilled for the opportunity to speak to fitness industry leaders convention #FILEX2015 #InspiringGreatness on Build your Brand, Build your Business. Thanks to the delegates for listening and participating; to the Network team for the opportunity and your support; and to fellow presenters for your...
Australian Fitness Network asked me to write this article for the run up to my FILEX2015 #InspiringGreatness session on Build your Brand. Build your Business. To find out more about FILEX or Australian Fitness Network, follow the hyperlinks. To achieve long-term success, your fitness business needs to stand for...
It made me so happy to read that Lego is now the most powerful brand in the world. Why? In a high-tech world that has, for many, numbed creativity and imagination, encouraged superficial relationships, and driven instant gratification and a return to materialism - Lego...
The art of living fearlessly, quote from Adam Cullen (1965-2012) who also said 'I think art is about asking lots of questions'.Life itself is about asking lots of questions,isn't it? ;) I was tidying up yesterday and came across his print that's on the back of...
A fellow I follow on Instagram, posted this yesterday, using Einstein's quote to sum up the fear that technology has indeed surpassed interaction to the detriment of healthy minds and lives. I hear you. But I'm also moved to see a movement fighting against this...