Content
Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.
alignment
Meet rational, emotional & societal needs to drive brand performance
Brands need to meet rational, emotional and societal needs to engage customers and employees and drive brand performance. The edelman study indicates that “when ...
brand
Purpose & values need to be lived to deliver against your brand promise
Help everyone in your business understand and live your purpose and values – through engagement and alignment, understanding how to apply them to their everyday jobs and behaviours, and ...
alignment
The missing link to customer retention is your employer brand
Businesses forget that your customers are prospective employees and employees are current or prospective customers. By aligning your customer and employer brands, it doesn’t matter ...
brand
How healthy is your brand? #7
The healthy brand links brand to bottom line: 1. Identify KPIS, measures and monitoring process up front 2. Link KPIS to strategy and activity via horizon plan, annual marketing ...
alignment
How healthy is your brand? #6
What does this mean? 1. Everything sings from the same hymn sheet – driven by the brand idea. We use the brand experience wheel to ...
brand
How healthy is your brand? #5
A #healthybrand builds a creative platform where consumer, category and brand/product truths meet to solve the problem behind the problem. Inspiring creative and media to engage consumers, ...
brand
How healthy is your brand? #4
Be distinctive. Be meaningful. Be consistent. A #healthybrand has a distinctive brand identity – naming and architecture; visual, verbal, sensorial and behavioural identity – that ...
brand
How healthy is your brand? #3
A #healthybrand has a compelling brand idea that reflects and speaks to the consumer, as much as it is about the brand. ‘Don’t hold back’ drives ...
alignment
How healthy is your brand? #2
In a world where we’re overloaded with choice and bombarded with 1000s of messages across a proliferation of media channels, alignment of people and brands is ...
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.