Content
Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.
alignment
Brand maximises investment
When employer, customer and corporate brands are aligned, investment in people, brands, marketing, communications and experiences is maximised. Is your brand designed to maximize investment? Discover ...
March 7, 2017
alignment
Brands with purpose beyond profit
I was researching some new examples of brands with purpose for a client workshop and came across the Unilever website that shows what they’re doing on ...
March 2, 2017
alignment
Brand facilitates digital transformation
Digital transformation, data collection, delivering increasingly individual customer, employee and stakeholder experiences across expanding number of touch-points. Is your brand ready to face the big ...
February 28, 2017
alignment
Brand drives acquisition, retention and engagement
Attracting, retaining and engaging talent, customers and investors are key challenges for business in the future. Is your brand ready to help your business get ...
February 21, 2017
alignment
In the face of divisive beliefs and behaviour, brands bring unity
From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters ...
February 14, 2017
alignment
Brand drives performance by 240%
Research indicates that a well-executed brand strategy has the opportunity to drive performance related business outcomes by 240%, double share of wallet, treble advocacy and ...
February 14, 2017
alignment
To grow your business, build brand before communicating
With marketing and advertising high on the agenda for medium-sized businesses to grow, we spoke to First 5000 about building your brand promise and making sure you can ...
February 7, 2017
alignment
How brand delivers 36% growth
In our whitepaper on aligning people and brands, we uncover research that indicates aligning employer and consumer brands delivers 36% growth in shareholder value in ...
February 7, 2017
alignment
Brand is for life, not just for Christmas
Invest in your brand up front and ongoing… it has the power to engage your people to consistently deliver experiences that engage your customers, growing your business ...
December 22, 2016
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.