What does this mean?  1. Everything sings from the same hymn sheet - driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test...

A #healthybrand builds a creative platform where consumer, category and brand/product truths meet to solve the problem behind the problem. Inspiring creative and media to engage consumers, employees and key stakeholders across the marketing and media mix, to meet commercial objectives. For example Axe/Lynx solves a problem of confidence...

The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points:1) involve all audiences to make sure you're seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and...

'In 2017 companies need to focus on delivering a strong purpose and understand how the experience touches customers and employees alike' Tom Adams, FutureBrand.We must be onto something!Read the full article here https://www.marketingweek.com/2016/07/22/google-has-the-most-scope-for-future-growth-but-apple-tops-the-latest-futurebrand-ranking/...

Brand‬ reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong...