I’ve been talking to various people about this recently. The changing nature of the organisation. With more people working remotely and in a consulting remit versus permanent employment, what happens to the customer experience of your brand? How do we ensure that the brand perception and experience is one? Tighter guidelines, Mr Brand Manager? Consulting […]
Changing nature, Same-ing values Read More »
Yesterday I had a rather disappointing experience with Apple. After pleading that I was a small business startup that really didn’t have the money to outlay on new equipment, the Mac technical support couldn’t help me with my iCloud configuration on my 4-year old Mac and suggested I make do with what I had until
Sustaining the energy and vitality in your brand through your people Read More »
This article caught my eye this week, having spent a solid stint in premium spirits http://www.psfk.com/2012/09/bombay-sapphire-place-of-origin.html. The Glenfiddich Distillery was key to our proposition to underpin the brand heritage and product integrity – always produced end-to-end at source in Speyside. It was also well-visited by brand lovers from around the world, particularly Japan and the US
Who are you, really? The truth in tangible experiences Read More »
It’s a beautiful day of 30 degrees and the Friday before the long weekend. I just visited a very healthy brand company. OK so its a health and wellbeing business. But that doesn’t mean it’s naturally healthy. Or does it? The service was family friendly, genuinely caring, calm and relaxing – from reception through to
#healthybrand A delightful experience for the long weekend… Read More »
Why adebate?Because”greatbrand ideas create debate.Just do it! Well can you? Dirt is good! So why are you wrapping your kids in cotton wool? Campaign for Real Beauty! So aren’t you beautiful the way you are?”The Healthy Brand Company. So why isn’t yours? I sourced this definition six years ago from Phil Teer on adliterate.com before
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