Activating employees as authentic brand influencers

Brand‬ reputation is increasingly important for recruiting employees. As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong employer brand. Who better to share the real love for […]

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Authentic altruism

This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people – passionate about health, with their focus on improving the lives of less advantaged Australians through providing access to health and fitness support – sportswear, memberships, personal training

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