Part 1 of 3 in "The Future is Bright for Business and Brands", a thought piece for First 5000 on the importance of optimism in building business and brands.  Optimism Drives Long-term Value   With communities, the environment and the economy all negatively impacted by recent events, the...

The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points:1) involve all audiences to make sure you're seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and...