consultant

The Future is Bright for Business and Brands: Optimism Drives Long-term Value

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands. Optimism Drives Long-term Value With communities, the environment and the economy all negatively impacted by recent events, the outlook to the start of 2020 in …

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How healthy is your brand? #1

Leave a Comment / alignment, brand, communication, consumer understanding, employer brand, engagement, experience, integration, marketing planning, strategy / By smartrobbie

The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building …

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