brand

Attract people to authentically deliver against your brand promise

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We spoke to First 5000 about building an employer brand that is aligned to your corporate and/or customer brands to attract people who can authentically deliver experiences against your brand promise.  Read more: http://www.first5000.com.au/blog/grow-need-people-attract-people-need-employer-brand/ Read the full story here: Employing new staff is one of the five top strategies for growth in 2017, according to […]

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Think emotional connection to create your compelling employer brand & EVP

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75% of candidates say employer brand is important to their decision to join a company, yet there is a disconnect between what people are seeking from employers and what they actually offer, particularly when it comes to ‘softer’, lifestyle and emotional (vs rational and material) benefits such as work life balance and a positive work

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Build and deliver a compelling brand promise

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Research indicates that a brand that holds a coherent, distinctive, compelling image or ‘promise’ in the marketplace, engages and empowers audiences to consistently deliver experiences against that promise, improving performance of your people, brand and business, and raising the brand value. With that level of impact, do you need to review your brand? Discover more

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Every one delivers brand

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Whether you’re a product or service brand, global or local, working in customer, employee or corporate marketing, communications and experiences, our whitepaper on the Power of 1: One brand, People first provides insights into building a compelling brand promise against which every one and every experience delivers. Are your people and brand ready to deliver

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Brand guides new products and services, markets and acquisitions for growth

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Three of the top 5 growth strategies for SMEs for 2017 are new products and services, entering new markets and acquisitions, according to thinkBig 2016. We spoke to First 5000 about how brand enables these areas: http://www.first5000.com.au/blog/brand-ready-enable-business-growth-2017/ Full Blog Here: Is your brand ready to enable business growth in 2017? Three of the top 5 growth

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#BeBoldForChange #IWD2017

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Today is International Women’s Day. There’s a range of things you can do to encourage and celebrate women here: https://wwwinternationalwomensday.com/BeBold  We believe in diversity, individuality, equality and unity. We don’t seek to tip the scales the other way.  We simply encourage and celebrate women to be themselves, stand up for what they believe in and

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Brands with purpose beyond profit

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I was researching some new examples of brands with purpose for a client workshop and came across the Unilever website that shows what they’re doing on every brand across the portfolio… this is mind-blowing stuff. Not just one brand but many, all with purpose beyond profit, all sitting under and aligned to their Unilever master brand purpose “to make sustainable

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