strategy

Bring me a bottle of Tiger Mottle

People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This morning a coffee shop that we’d yet to discover brought us surprise and delight in the level of service delivered by the waitress and …

Bring me a bottle of Tiger Mottle Read More »

Branding a new business

People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results.  Over the years, I’ve been fortunate to work on the business, brand and marketing strategies for number of small businesses – consultancies, professional service individuals, …

Branding a new business Read More »

Authentic altruism

This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people – passionate about health, with their focus on improving the lives of less advantaged Australians through providing access to health and fitness support – sportswear, memberships, personal training …

Authentic altruism Read More »

The future's so bright, you gotta wear shades

After a few weeks of ‘heavy’ conversation about aligning values across brands and integrating the total brand experience across touch-points, this week is a bit lighter. And brighter. And gives me license for a bit of shameless self-promotion. They say that ‘healthy vision can be restored through simple exercises, using only your eyes and a …

The future's so bright, you gotta wear shades Read More »

Aligning values vs corporate cloning

It’s not new news, the use of performance-enhancing drugs, whether in sport, at work or at play. We tend to hear more about the repercussions when pushed too far, too high, for too long – putting health, wealth, relationships and reputation at risk for the individual and the company.   http://m.guardian.co.uk/commentisfree/2012/oct/12/adderall-new-york-capitalism No this is not …

Aligning values vs corporate cloning Read More »

Changing nature, Same-ing values

I’ve been talking to various people about this recently. The changing nature of the organisation. With more people working remotely and in a consulting remit versus permanent employment, what happens to the customer experience of your brand? How do we ensure that the brand perception and experience is one? Tighter guidelines, Mr Brand Manager? Consulting …

Changing nature, Same-ing values Read More »

Sustaining the energy and vitality in your brand through your people

Yesterday I had a rather disappointing experience with Apple. After pleading that I was a small business startup that really didn’t have the money to outlay on new equipment, the Mac technical support couldn’t help me with my iCloud configuration on my 4-year old Mac and suggested I make do with what I had until …

Sustaining the energy and vitality in your brand through your people Read More »

Scroll to Top