Your brand can’t afford to avoid strategic and long-term brand-building for cost issues or whilst waiting it out for challenges to rectify. Within the parameters of remote work, there are ways to manage research, workshops and strategy, as long as you take the challenges into account throughout the process. As published in First 5000, Australia’s […]
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Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses. When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about
The Future is Bright for Business and Brands: Optimism makes life better Read More »
Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses. Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the
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2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,
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