Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they're building a sustainable business and brand. This case study was written for First5000, Australia's professional network for mid-sized business About IQumulate IQumulate Premium Funding...

Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they're doing differently in response to Covid-19. This case study was written for First5000, Australia's professional network...

Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they're doing differently in response to Covid-19. This case study was written for First500, Australia's professional network for mid-sized business Setting the context The core business of Les...

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger...

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands...

First appearing in First5000 Why are humans orchestrating less than optimal human experiences?  Recently my feed has been inundated with articles talking about the need for organisations to become human centric and experiences to become more human. I shake my head and wonder where did it all go...