trust

Alignment

Mind the gap: when people, brand and business are disconnected

Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands will deliver on their promises. These findings highlight […]

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CareFlight: Building brand reputation and trust

The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like most not-for-profits and many medium sized organisations, CareFlight

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IQumulate: Building a sustainable business and brand

Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that

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IQumulate: Empowerment, trust and agility

Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short

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brand alignment equity reputation trust

Building trust in uncertainty calls for alignment

Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form – aligning customers, employees and key stakeholders around a common purpose, values and identity

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The Future is Bright for Business and Brands: Optimism makes life better

Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about

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10 themes driving brands and business into 2020 and beyond

Reset: 10 Themes Driving Brands & Business into the Next Decade

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,

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Criticizing the Competitor Does not Win Customer Trust

From years of research across multiple categories, in general, people don’t trust other people, brands or businesses that criticize the competitor. It doesn’t show great sportsmanship. And if you don’t have enough good to say about your own brand, without criticizing the competitor, then you have a problem. Banks Bashing Banks Over the weekend, I

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Building brands people trust

Research on trust and reputation. Brands such as Qantas, Bunnings, Toyota, ALDI win across research on trusted brands. Salmat indicates that the top reason why Australian consumers continue to buy a specific brand (beyond price and quality) is because they trust the brand = 67% Reptrak concurs with purchase intent +6.3% amongst corporate brands with

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trust

Do your employees trust you?

A look at the findings from the 2019 Edelman Trust Barometer and implications for brand, employer brand and business results. In the wake of the Banking Royal Commission Report, it’s worth taking a close look at the findings from the 2019 Edelman Trust Barometer Global Report launched in January. Employer-employee: the most trusted relationship Of all

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