brandstrategist Archives - The Healthy Brand Company

The Future is Bright for Business and Brands: Optimism makes life better

Leave a Comment / alignment, brand, brand strategy, consumer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, trust / By Rachel Bevans

Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses. When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about […]

The Future is Bright for Business and Brands: Optimism makes life better Read More »

The Future is Bright for Business and Brands: Through the Lens of Optimism

Leave a Comment / alignment, brand, brand strategy, consumer understanding, culture, customer experience, customer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, workshop / By Rachel Bevans

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses. Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the

The Future is Bright for Business and Brands: Through the Lens of Optimism Read More »

Reset: 10 Themes Driving Brands & Business into the Next Decade

Leave a Comment / alignment, brand, brand identity, brand strategy, communication, consumer understanding, CSR, culture, customer experience, customer understanding, data strategy, employee experience, employer brand, future organisation, innovation, marketing planning, purpose & values, research, strategy, trust, workshop / By Rachel Bevans

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,

Reset: 10 Themes Driving Brands & Business into the Next Decade Read More »