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The missing link to customer retention is your employer brand

Leave a Comment / alignment, brand, communication, customer journey, employer brand, engagement, experience, integration, marketing, strategy / By

Businesses forget that your customers are prospective employees and employees are current or prospective customers. By aligning your customer and employer brands, it doesn’t matter who you are, the overall brand stands for the same thing in people’s minds; and as a business you have a better chance of employees delivering consistently against your promise […]

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How healthy is your brand? #1

Leave a Comment / alignment, brand, communication, consumer understanding, employer brand, engagement, experience, integration, marketing planning, strategy / By

The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building

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