4. Which markets and customers will help you meet your objectives? Current, new or lapsed customers Are you targeting current, new and/or lapsed customers? What are they doing currently vs what you want them to do? e.g. switch brands, buy more from you and less from your competitors, use more of your product across more occasions […]
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3. How are you going to achieve your objectives? Areas to consider: – Are you motivating current customers to buy more or attracting new customers? – Do you need more employees to do this or will current employees be able to do it? Do they need more training and tools to enable them to deliver?
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Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences. We shared our reasons why and ways how to talk to customers and employees versus relying solely on data. http://www.first5000.com.au/blog/time-talk-rather-relying-data/
Reasons why and ways how to talk to people vs relying solely on data Read More »
A #healthybrand has a compelling brand idea that reflects and speaks to the consumer, as much as it is about the brand. ‘Don’t hold back’ drives everything the Jeep brand is, says and does – from its cars to its customer service to its comms. It also talks about the consumer ‘not holding back’ and its
How healthy is your brand? #3 Read More »
Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it.
The team that brands together, stands together Read More »
