A #healthybrand has a compelling brand idea that reflects and speaks to the consumer, as much as it is about the brand.
‘Don’t hold back’ drives everything the Jeep brand is, says and does – from its cars to its customer service to its comms. It also talks about the consumer ‘not holding back’ and its cars enabling them to do so.
You can think of each of these brand ideas in a similar way – dirt is good, nothing is impossible and for a B2B example, high performance delivered.
What does your brand idea say about your brand, your customers and how everything you do enables your customers to fulfil their beliefs and aspirations?