3. How are you going to achieve your objectives? Areas to consider: – Are you motivating current customers to buy more or attracting new customers? – Do you need more employees to do this or will current employees be able to do it? Do they need more training and tools to enable them to deliver? […]
How are you going to achieve your objectives? Read More »
We build brand promises that people want to keep. What do we mean by this? For marketing and advertising to be most effective, employees and customers need to know what your brand stands for, and be aligned to your brand. This ‘promise’ is what employees and customers expect your brand to deliver consistently across every
How good is your promise? Read More »
Help everyone in your business understand and live your purpose and values – through engagement and alignment, understanding how to apply them to their everyday jobs and behaviours, and empowering them to do so. Some startling statistics from Gallup and Great Places to Work indicate that over 50% of managers and 60% employees don’t know what their company stands
Purpose & values need to be lived to deliver against your brand promise Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This is my blog topic. And talking to people about this topic sparks personal pride and storytelling that is an inspiration for others. One FMCG
#healthybrand: Inspiration Read More »
