performance

Establish performance measures and process

2. Establish performance measures and process Once you’ve set objectives, you need to make sure you have set performance measures and process for measuring and actioning.  Performance measures What are you measuring? Brand equity, engagement, lead conversions to enquiry, sales value or volume. Process How often, who is responsible for which objectives, what are the reporting […]

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New Year Objectives and Action Plan: Set objectives not subjectives

During January, we’ll focus on developing objectives and what you’ll need to action to achieve the objectives.. Each business is in its own unique situation so this is not a linear process and you may not need to action all of the elements.  1. Set objectives not subjectives. The point of setting objectives is to have something to work

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Build and deliver a compelling brand promise

Research indicates that a brand that holds a coherent, distinctive, compelling image or ‘promise’ in the marketplace, engages and empowers audiences to consistently deliver experiences against that promise, improving performance of your people, brand and business, and raising the brand value. With that level of impact, do you need to review your brand? Discover more

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To grow your business, build brand before communicating

With marketing and advertising high on the agenda for medium-sized businesses to grow, we spoke to First 5000 about building your brand promise and making sure you can deliver against it, before you communicate.  http://www.first5000.com.au/blog/to-grow-your-business-in-2017-build-your-brand-before-communicating/ Full Blog: To grow your business in 2017, build your brand before communicating Marketing & advertising is the most popular ways that companies plan

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Meet rational, emotional & societal needs to drive brand performance

  Brands need to meet rational, emotional and societal needs to engage customers and employees and drive brand performance.  The edelman study indicates that “when all three need states [rational, emotional AND societal] are met simultaneously, the impact is an 11 percent lift, on average, on consumer actions such as purchase (8 percent), defend (10 percent),

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The missing link to customer retention is your employer brand

Businesses forget that your customers are prospective employees and employees are current or prospective customers. By aligning your customer and employer brands, it doesn’t matter who you are, the overall brand stands for the same thing in people’s minds; and as a business you have a better chance of employees delivering consistently against your promise

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How healthy is your brand? #7

The healthy brand links brand to bottom line:  1. Identify KPIS, measures and monitoring process up front 2. Link KPIS to strategy and activity via horizon plan, annual marketing plan, customer journey and indicative conversion expectations 3. Review performance as relevant: 3 hours (execution/media timing), 3 days (execution/media placement), 3 months (creative strategy/media plan), 6-12 months (brand strategy –

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