values

The team that brands together, stands together

Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it. […]

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Aligning values vs corporate cloning

It’s not new news, the use of performance-enhancing drugs, whether in sport, at work or at play. We tend to hear more about the repercussions when pushed too far, too high, for too long – putting health, wealth, relationships and reputation at risk for the individual and the company.   http://m.guardian.co.uk/commentisfree/2012/oct/12/adderall-new-york-capitalism No this is not

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