values

optimism lens

The Future is Bright for Business and Brands: Through the Lens of Optimism

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Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the […]

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Does your brand deliver against its promises to customers and employees?

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The hypothesis (our approach) Aligning people, brands and experiences around a common purpose, values and idea ensures the brand consistently delivers against its promise to customers, employees and stakeholders. The reality (our survey) Our pulse survey indicates what the situation really looks like: There is a gap of 50 percentage points between aligned and not

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The power of alignment: employee and company purpose and values

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Research by Gallup indicates that “When workers are engaged but not aligned with their organisation’s brand, it limits their power to create an engaging customer experience that will actually drive earnings per share.” We ran a small scale “pulse” survey to have a look at the impact of employees who agreed/strongly agreed that they were

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One Brand. One Experience. One Data Ecosystem Technology Platform

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Overview: This is the follow up article to “Redefining data ecosystems for the data economy” written for First 5000. In this article we explore the value of a single data ecosystem technology – that integrates internal and external, structured and unstructured data, from legacy systems and new technologies, in real-time, with data protections – in

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Building brands people trust

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Research on trust and reputation. Brands such as Qantas, Bunnings, Toyota, ALDI win across research on trusted brands. Salmat indicates that the top reason why Australian consumers continue to buy a specific brand (beyond price and quality) is because they trust the brand = 67% Reptrak concurs with purchase intent +6.3% amongst corporate brands with

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The value of values

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 A discussion on the opportunity to develop values as distinctive drivers for your organisation, its people and brands. As first written for First 5000. Off the back of Royal Banking Commission Report and the fourth edition of the ASX Corporate Governance Councils’ Principles and Recommendations, there has been a lot of discussion around values. Not

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Think emotional connection to create your compelling employer brand & EVP

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75% of candidates say employer brand is important to their decision to join a company, yet there is a disconnect between what people are seeking from employers and what they actually offer, particularly when it comes to ‘softer’, lifestyle and emotional (vs rational and material) benefits such as work life balance and a positive work

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Purpose & values need to be lived to deliver against your brand promise

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Help everyone in your business understand and live your purpose and values – through engagement and alignment, understanding how to apply them to their everyday jobs and behaviours, and empowering them to do so.  Some startling statistics from Gallup and Great Places to Work indicate that over 50% of managers and 60% employees don’t know what their company stands

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Education is more powerful than medication: 10 critical factors for healthy fat loss

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I was fortunate to have attended and presented at FILEX 2016 Convention in Melbourne over the weekend. Imagine being surrounded by the energy of 2000 fitness leaders and subject experts who individually are committed to making themselves, their clients and the nation a fitter and healthier place. Coming together once a year to improve and

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The team that brands together, stands together

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Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it.

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