Content
Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and sustainable business.
alignment
The brand-led, multi-stakeholder ecosystem
Brand as business isn’t new. Brand equity can be built without the business behind it, but it will be found out and won’t last. And ...
alignment
Why Your Organisation Needs an Employer Brand
Definition We define the employer brand as how people perceive and experience the organisation as an employer. It is not just for employees but customers, ...
alignment
M&A: ESTABLISH GOALPOSTS FOR ALIGNMENT EARLY
In most M&A integrations, the financial model gets all the attention while the brand becomes a redesign project after the fact. According to a study ...
culture
Recognition: Mattering Matters in your Employer Brand
For many businesses we work with, recognition tends to score lower in engagement surveys but doesn’t surface as a key driver of engagement – which ...
employee experience
How the polycrisis impacts your employer brand
Look for research on what employees want from their workplace and much is based on the internal drivers of the employee experience, such as work/life ...
behaviourchange
Beyond the Survey: How Sustainability Actually Shows Up in People’s Lives
Sustainability isn’t one line on a survey – it’s a range of attributes, behaviours and ways of living that consumers may not even consider as ...
alignment
From Division to Cohesion: Aligning people, brands and business
Managing Director, Rachel Bevans, provides our perspective on the findings from Edelman’s Trust Barometer 2026 and key takeaways for aligning people, brands and business for ...
Uncategorized
Defining growth for the future of work
Josh Bersin is known for his work in employee experience including his latest book “Irresistible: The Seven Secrets of the World’s Most Enduring, Employee-Focused Organizations.” ...
alignment
Brand is your Compass to Navigate Change
The modern world is defined by constant and rapid change – driven by technology, global markets, geopolitical events and shifting social expectations. As organisations and ...
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and sustainable business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.