The power of alignment: employee and company purpose and values

Research by Gallup indicates that “When workers are engaged but not aligned with their organisation’s brand, it limits their power to create an engaging customer experience that will actually drive earnings per share.”

We ran a small scale “pulse” survey to have a look at the impact of employees who agreed/strongly agreed that they were aligned to their company’s purpose and values.

Findings indicate that alignment of purpose and values does have a high impact on engagement, energy and advocacy (NPS); and is related to the company delivering against its promises to both customers and employees.

We unlock value by engaging, aligning and activating people around a distinctive, meaningful purpose, values and idea, building aligned business, brand and employer brand strategies, and integrating all communications and experiences. Ensuring your brand connects with and consistently delivers against its promise to your customers, employees and stakeholders.

Rachel Bevans

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