smartrobbie

Authentic altruism

This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people – passionate about health, with their focus on improving the lives of less advantaged Australians through providing access to health and fitness support – sportswear, memberships, personal training […]

Authentic altruism Read More »

The future's so bright, you gotta wear shades

After a few weeks of ‘heavy’ conversation about aligning values across brands and integrating the total brand experience across touch-points, this week is a bit lighter. And brighter. And gives me license for a bit of shameless self-promotion. They say that ‘healthy vision can be restored through simple exercises, using only your eyes and a

The future's so bright, you gotta wear shades Read More »

Aligning values vs corporate cloning

It’s not new news, the use of performance-enhancing drugs, whether in sport, at work or at play. We tend to hear more about the repercussions when pushed too far, too high, for too long – putting health, wealth, relationships and reputation at risk for the individual and the company.   http://m.guardian.co.uk/commentisfree/2012/oct/12/adderall-new-york-capitalism No this is not

Aligning values vs corporate cloning Read More »

Changing nature, Same-ing values

I’ve been talking to various people about this recently. The changing nature of the organisation. With more people working remotely and in a consulting remit versus permanent employment, what happens to the customer experience of your brand? How do we ensure that the brand perception and experience is one? Tighter guidelines, Mr Brand Manager? Consulting

Changing nature, Same-ing values Read More »

Sustaining the energy and vitality in your brand through your people

Yesterday I had a rather disappointing experience with Apple. After pleading that I was a small business startup that really didn’t have the money to outlay on new equipment, the Mac technical support couldn’t help me with my iCloud configuration on my 4-year old Mac and suggested I make do with what I had until

Sustaining the energy and vitality in your brand through your people Read More »

Who are you, really? The truth in tangible experiences

This article caught my eye this week, having spent a solid stint in premium spirits http://www.psfk.com/2012/09/bombay-sapphire-place-of-origin.html. The Glenfiddich Distillery was key to our proposition to underpin the brand heritage and product integrity – always produced end-to-end at source in Speyside. It was also well-visited by brand lovers from around the world, particularly Japan and the US

Who are you, really? The truth in tangible experiences Read More »

#healthybrand A delightful experience for the long weekend…

It’s a beautiful day of 30 degrees and the Friday before the long weekend. I just visited a very healthy brand company. OK so its a health and wellbeing business. But that doesn’t mean it’s naturally healthy. Or does it? The service was family friendly, genuinely caring, calm and relaxing – from reception through to

#healthybrand A delightful experience for the long weekend… Read More »

Scroll to Top