Many people talk about wanting to live a more Natural Lifestyle and are trying to do something about it BUT don’t know what to do, don’t have enough time, don’t have the money, they’ve tried it and it doesn’t work, their family and friends don’t support it… All of the BUTS and the HOW TOs […]
The great undo: Aspiring to A Natural Lifestyle Read More »
As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health the symbol of our success. Work – Life balance has
The great undo. Our perspective on 'being healthy' towards 2020 Read More »
I love chocolate. And I love that my favourite brand (which is the most expensive) is currently on special. But that’s about all I love about it. As a consumer, I won’t buy any more than my healthy quota anyway, so the manufacturer loses out. Plus it’s right next to all the chocolate brands, which are
Chocolate wars: using our vice as theirs Read More »
‘Our major competitor is not ourselves, it is inactivity’ There’s nothing like a bit of healthy competition to invigorate your brand and your people to get bums on seats. All too easily business and brands, market leaders in particular, forget to keep an eye on their competitors and the changing marketplace only to be usurped
Getting bums on seats Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This morning a coffee shop that we’d yet to discover brought us surprise and delight in the level of service delivered by the waitress and
Bring me a bottle of Tiger Mottle Read More »
Inspired by a recent gym injury (see there’s always a silver lining) I strained a calf muscle this week, and amidst my dismay, the delightful people at my local gym brought light, both employees and members: ‘someone look after Rachel’: personalisation ‘I’ll help you the bandage’: customer care ‘that’s happened to me – it really
My family: on brand relationships Read More »
I hereby claim this the week of the form. I have lost hours of my life – and my capacity for earning and enjoying – to filling out forms and following process. I fought it for as long as I could and realised that, eventually, I had to give in and follow the herd, as
Branding process: turning pain into pleasure… Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. Over the years, I’ve been fortunate to work on the business, brand and marketing strategies for number of small businesses – consultancies, professional service individuals,
Branding a new business Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This is my blog topic. And talking to people about this topic sparks personal pride and storytelling that is an inspiration for others. One FMCG
#healthybrand: Inspiration Read More »
We were watching Can of Worms the other night on which the inspirational Michelle Bridges, with a wealth of health and fitness knowledge in application, faced the unenviable task of debating for a fat tax against two men ‘of lesser health’ who were more knowledgeable about how the commercial world works. Her argument was that there
A healthy debate: corporate vs consumer responsibility Read More »
