As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health the symbol of our success. Work – Life balance has […]
The great undo. Our perspective on 'being healthy' towards 2020 Read More »
Inspired by a recent gym injury (see there’s always a silver lining) I strained a calf muscle this week, and amidst my dismay, the delightful people at my local gym brought light, both employees and members: ‘someone look after Rachel’: personalisation ‘I’ll help you the bandage’: customer care ‘that’s happened to me – it really
My family: on brand relationships Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This is my blog topic. And talking to people about this topic sparks personal pride and storytelling that is an inspiration for others. One FMCG
#healthybrand: Inspiration Read More »
It’s not new news, the use of performance-enhancing drugs, whether in sport, at work or at play. We tend to hear more about the repercussions when pushed too far, too high, for too long – putting health, wealth, relationships and reputation at risk for the individual and the company. http://m.guardian.co.uk/commentisfree/2012/oct/12/adderall-new-york-capitalism No this is not
Aligning values vs corporate cloning Read More »
I’ve been talking to various people about this recently. The changing nature of the organisation. With more people working remotely and in a consulting remit versus permanent employment, what happens to the customer experience of your brand? How do we ensure that the brand perception and experience is one? Tighter guidelines, Mr Brand Manager? Consulting
Changing nature, Same-ing values Read More »
Yesterday I had a rather disappointing experience with Apple. After pleading that I was a small business startup that really didn’t have the money to outlay on new equipment, the Mac technical support couldn’t help me with my iCloud configuration on my 4-year old Mac and suggested I make do with what I had until
Sustaining the energy and vitality in your brand through your people Read More »
Why adebate?Because”greatbrand ideas create debate.Just do it! Well can you? Dirt is good! So why are you wrapping your kids in cotton wool? Campaign for Real Beauty! So aren’t you beautiful the way you are?”The Healthy Brand Company. So why isn’t yours? I sourced this definition six years ago from Phil Teer on adliterate.com before
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