employer brand

Activating employees as authentic brand influencers

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Brand‬ reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/ As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong employer brand. Who better to share the real love for […]

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The team that brands together, stands together

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Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it.

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Motivating people to build healthy brand-driven business, inside and out

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My response to a Simon Sinek post and discussion thread on customer first or employee first. Why either or? Build a brand-driven business that aligns internal (employees) and external (customers) brands around your purpose or ‘why’ to ensure your brand consistently delivers against your promise, across every single touch-point. Motivating people to build healthy brand-driven

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Building brand-driven business that's healthy, inside and out

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What goes on inside is reflected on the outside and vice versa.As true for people as it is for brands and business. You can’t promise onething in your advertising, without delivering it across every single touch-point. You say you’re friendly, open and approachable. Everything you do has to be friendly,open andapproachable. Your products, services and

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#healthybrand Art Series Hotels Group

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The art of living fearlessly, quote from Adam Cullen (1965-2012) who also said ‘I think art is about asking lots of questions’.Life itself is about asking lots of questions,isn’t it? 😉 I was tidying up yesterday and came across his print that’s on the back of the welcome pack you receive at The Cullen one

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#healthybrand: Lorna Jane Active

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We’re constantly on the look out for examples of brands that we consider a #healthybrand. Not specifically in the health, fitness & wellness industries, rather defined as ‘healthy on the inside and out’, with an experience that  lives up to the image they portray because the brand is driven by a purpose that is  lived

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CEO of the Future: Commercial and Compassionate

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Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people’s hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together – all we need is a few more Healers at the top!  http://www.psfk.com/2014/04/david-howitt-heed-your-call.html

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The great undo: The Healthy Workplace

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The Great Undo is The Healthy Brand Company’s perspective on ‘being healthy’ towards 2020. Aspire: to A Natural Lifestyle and The Healthy Workplace. Action: Everyday steps to your personal Purpose. Appreciate: the journey by choosing when, where and how to be Connected and Disconnected. Having spent a few months talking about living a natural lifestyle, the

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The great undo: The Healthy Workplace for employee wellbeing and engagement

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It’s comforting to read that such a large proportion of and increase in organisations will be focusing on employee wellbeing in the coming year or so – recognising that a healthy environment enables employees to ‘flourish and reach their full potential’ and the mutual dependency of employee wellbeing and engagement. Source: Research News, P28, Wendy

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