The sweet spot is Generation X. As digital natives who have watched and experienced over time their Baby Boomer predecessors create and decimate health, wealth and relationships – at a personal, community and global level – this connected bunch seem the most aware of what’s been happening and want to do something about it. Many […]
The great undo: Who is driving Aspiring to a Natural Lifestyle? Read More »
Many people talk about wanting to live a more Natural Lifestyle and are trying to do something about it BUT don’t know what to do, don’t have enough time, don’t have the money, they’ve tried it and it doesn’t work, their family and friends don’t support it… All of the BUTS and the HOW TOs
The great undo: Aspiring to A Natural Lifestyle Read More »
I love chocolate. And I love that my favourite brand (which is the most expensive) is currently on special. But that’s about all I love about it. As a consumer, I won’t buy any more than my healthy quota anyway, so the manufacturer loses out. Plus it’s right next to all the chocolate brands, which are
Chocolate wars: using our vice as theirs Read More »
‘Our major competitor is not ourselves, it is inactivity’ There’s nothing like a bit of healthy competition to invigorate your brand and your people to get bums on seats. All too easily business and brands, market leaders in particular, forget to keep an eye on their competitors and the changing marketplace only to be usurped
Getting bums on seats Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This morning a coffee shop that we’d yet to discover brought us surprise and delight in the level of service delivered by the waitress and
Bring me a bottle of Tiger Mottle Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. Over the years, I’ve been fortunate to work on the business, brand and marketing strategies for number of small businesses – consultancies, professional service individuals,
Branding a new business Read More »
This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people – passionate about health, with their focus on improving the lives of less advantaged Australians through providing access to health and fitness support – sportswear, memberships, personal training
Authentic altruism Read More »
After a few weeks of ‘heavy’ conversation about aligning values across brands and integrating the total brand experience across touch-points, this week is a bit lighter. And brighter. And gives me license for a bit of shameless self-promotion. They say that ‘healthy vision can be restored through simple exercises, using only your eyes and a
The future's so bright, you gotta wear shades Read More »
It’s not new news, the use of performance-enhancing drugs, whether in sport, at work or at play. We tend to hear more about the repercussions when pushed too far, too high, for too long – putting health, wealth, relationships and reputation at risk for the individual and the company. http://m.guardian.co.uk/commentisfree/2012/oct/12/adderall-new-york-capitalism No this is not
Aligning values vs corporate cloning Read More »
I’ve been talking to various people about this recently. The changing nature of the organisation. With more people working remotely and in a consulting remit versus permanent employment, what happens to the customer experience of your brand? How do we ensure that the brand perception and experience is one? Tighter guidelines, Mr Brand Manager? Consulting
Changing nature, Same-ing values Read More »
