brandalignment

When brands align: Ford, Nike, Zappos, SUMO Salad

Successful organisations align the customer, corporate and employer brands and experiences to increase alignment to and engagement with the brand, and empower employees to deliver consistently against the brand. Research indicates that such organisations boost performance-related business outcomes by 240%1 Most organisations will have an brand idea or rally-call that sums up the promise the organisation is making […]

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Are your employees geared to deliver objectives?

10. Employees Are your employees aligned to and engaged with your brand? Do they understand the brand values and idea, and how it drives everything they do and say on an everyday basis?  Do they have the capabilities, tools, environment and empowerment to deliver against the brand and towards your objectives?  Is your culture designed for employees to thrive?  Revisit

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How does your brand positioning drive objectives?

6. What is your distinctive, relevant and compelling brand idea that drives everything you are, say and do? Building upon your proposition, your brand positioning will help you create a unique image in people’s minds. Look at customer values and competitors to identify the space your brand can occupy. Define your purpose and values that

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Attract people to authentically deliver against your brand promise

We spoke to First 5000 about building an employer brand that is aligned to your corporate and/or customer brands to attract people who can authentically deliver experiences against your brand promise.  Read more: http://www.first5000.com.au/blog/grow-need-people-attract-people-need-employer-brand/ Read the full story here: Employing new staff is one of the five top strategies for growth in 2017, according to

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Think emotional connection to create your compelling employer brand & EVP

75% of candidates say employer brand is important to their decision to join a company, yet there is a disconnect between what people are seeking from employers and what they actually offer, particularly when it comes to ‘softer’, lifestyle and emotional (vs rational and material) benefits such as work life balance and a positive work

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Every one delivers brand

Whether you’re a product or service brand, global or local, working in customer, employee or corporate marketing, communications and experiences, our whitepaper on the Power of 1: One brand, People first provides insights into building a compelling brand promise against which every one and every experience delivers. Are your people and brand ready to deliver

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Brands with purpose beyond profit

I was researching some new examples of brands with purpose for a client workshop and came across the Unilever website that shows what they’re doing on every brand across the portfolio… this is mind-blowing stuff. Not just one brand but many, all with purpose beyond profit, all sitting under and aligned to their Unilever master brand purpose “to make sustainable

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