Research indicates that a well-executed brand strategy has the opportunity to drive performance related business outcomes by 240%, double share of wallet, treble advocacy and increase retention by 37%.With numbers like that, do you need to review your brand? Discover more

'In 2017 companies need to focus on delivering a strong purpose and understand how the experience touches customers and employees alike' Tom Adams, FutureBrand.We must be onto something!Read the full article here