Businesses forget that your customers are prospective employees and employees are current or prospective customers. By aligning your customer and employer brands, it doesn’t matter who you are, the overall brand stands for the same thing in people’s minds; and as a business you have a better chance of employees delivering consistently against your promise […]
The missing link to customer retention is your employer brand Read More »
Companies with highly engaged workforces outperform their peers by 147% in earning per share. Yet 87% of employees are not engaged at work. Source: Gallup Research That means 13% of employees are engaged vs a benchmark of 75% – a whole 62% to bring over to the healthy side! Massive opportunity for brands to gain momentum
Gain brand momentum by engaging employees Read More »
Brand reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/ As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong employer brand. Who better to share the real love for
Activating employees as authentic brand influencers Read More »
Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it.
The team that brands together, stands together Read More »
It’s comforting to read that such a large proportion of and increase in organisations will be focusing on employee wellbeing in the coming year or so – recognising that a healthy environment enables employees to ‘flourish and reach their full potential’ and the mutual dependency of employee wellbeing and engagement. Source: Research News, P28, Wendy
The great undo: The Healthy Workplace for employee wellbeing and engagement Read More »
