02 Aug Gain brand momentum by engaging employees
Companies with highly engaged workforces outperform their peers by 147% in earning per share. Yet 87% of employees are not engaged at work. Source: Gallup Research
That means 13% of employees are engaged vs a benchmark of 75% – a whole 62% to bring over to the healthy side!
Massive opportunity for brands to gain momentum by engaging employees in your customer brand; and building & aligning a distinctive, relevant, compelling and engaging employer brand positioning and proposition, experience and communications.