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What we think

Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business. 

behaviourchange

Intrinsic Motivation: Seek the fire inside

I read a post this morning mocking the ‘January crowd’ at the gym – when us regulars are understandably frustrated by fighting for space in …

Uncategorized

Brand New 2014: The Year of Entrepreneurial Spirit

In my initial 10 years as a client marketer, I learnt the ‘gold standard’ way of doing things whilst developing strategies for brands in large …

health, fitness & wellness

The great undo: fitness

Aspiring to A Natural Lifestyle Part 4 – the changing nature of fitness At this time of year we’re all short of time. Time to …

health, fitness & wellness

The great undo: food

Aspiring to A Natural Lifestyle Part 3: The changing nature of food From                         …

health, fitness & wellness

Aspiring to A Natural Lifestyle or Out-of-reach Ostentatious Wellness?

A slight diversion from plan due to the Xmas rush and catching this article on the cab ride home. Last blog we identified that Gen …

consumer understanding

The great undo: Who is driving Aspiring to a Natural Lifestyle?

The sweet spot is Generation X. As digital natives who have watched and experienced over time their Baby Boomer predecessors create and decimate health, wealth …

consumer understanding

The great undo: Aspiring to A Natural Lifestyle

Many people talk about wanting to live a more Natural Lifestyle and are trying to do something about it BUT don’t know what to do, …

marketing planning

Chocolate wars: using our vice as theirs

I love chocolate. And I love that my favourite brand (which is the most expensive) is currently on special. But that’s about all I love …

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