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  • Our Story
    • Our Purpose and Values
  • What We Do
    • Brand Alignment Workshop
    • Strategy Planning Process
    • Positioning Workshop
    • Problem Solving
    • Data Strategy
    • One Day Strategy Workshop Research Ideas
    • Business & Brand Strategy Audit & Coaching
  • Brands
  • Who We Are
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    • One Brand People First White Paper
    • Ten Themes Driving Brands 2020-2030
    • The Future is Bright for Business & Brands
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08 Mar Bring me a bottle of Tiger Mottle

Posted at 18:09h in customer service, engagement, experience, strategy
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People and brands are two of a company's most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This morning a coffee shop that we'd yet to discover brought us surprise and delight in...

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31 Jan My family: on brand relationships

Posted at 18:21h in alignment, brand, customer service, employer brand, experience
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Inspired by a recent gym injury (see there’s always a silver lining) I strained a calf muscle this week, and amidst my dismay, the delightful people at my local gym brought light, both employees and members: ‘someone look after Rachel’: personalisation ‘I’ll help you the bandage’: customer care ‘that’s...

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13 Dec Branding process: turning pain into pleasure…

Posted at 18:22h in alignment, brand, consumer understanding, experience, integration, process
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I hereby claim this the week of the form. I have lost hours of my life - and my capacity for earning and enjoying - to filling out forms and following process. I fought it for as long as I could and realised that, eventually,...

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28 Nov Branding a new business

Posted at 18:26h in brand, marketing planning, personal brand, strategy
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People and brands are two of a company's most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results.  Over the years, I've been fortunate to work on the business, brand and marketing strategies for...

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22 Nov #healthybrand: Inspiration

Posted at 11:30h in alignment, brand, differentiation, employer brand, engagement, integration, purpose & values
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People and brands are two of a company's most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This is my blog topic. And talking to people about this topic sparks personal pride...

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15 Nov A healthy debate: corporate vs consumer responsibility

Posted at 11:38h in behaviourchange, CSR, health, fitness & wellness
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We were watching Can of Worms the other night on which the inspirational Michelle Bridges, with a wealth of health and fitness knowledge in application, faced the unenviable task of debating for a fat tax against two men 'of lesser health' who were more knowledgeable about...

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08 Nov Authentic altruism

Posted at 11:46h in alignment, brand, CSR, health, fitness & wellness, purpose & values, strategy
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This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people - passionate about health, with their focus on improving the lives of less advantaged Australians through providing access...

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01 Nov The future's so bright, you gotta wear shades

Posted at 11:57h in engagement, strategy, workshop
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After a few weeks of ‘heavy’ conversation about aligning values across brands and integrating the total brand experience across touch-points, this week is a bit lighter. And brighter. And gives me license for a bit of shameless self-promotion. They say that ‘healthy vision can be restored...

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25 Oct Aligning values vs corporate cloning

Posted at 18:28h in alignment, brand, differentiation, employer brand, purpose & values, strategy
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It's not new news, the use of performance-enhancing drugs, whether in sport, at work or at play. We tend to hear more about the repercussions when pushed too far, too high, for too long - putting health, wealth, relationships and reputation at risk for the...

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18 Oct Changing nature, Same-ing values

Posted at 18:29h in alignment, brand, employer brand, engagement, integration, purpose & values, strategy
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I've been talking to various people about this recently. The changing nature of the organisation. With more people working remotely and in a consulting remit versus permanent employment, what happens to the customer experience of your brand? How do we ensure that the brand perception...

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Featured Post

CareFlight: Building brand reputation and trust

July 8, 2020
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