We were watching Can of Worms the other night on which the inspirational Michelle Bridges, with a wealth of health and fitness knowledge in application, faced the unenviable task of debating for a fat tax against two men 'of lesser health' who were more knowledgeable about...
This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people - passionate about health, with their focus on improving the lives of less advantaged Australians through providing access...
After a few weeks of ‘heavy’ conversation about aligning values across brands and integrating the total brand experience across touch-points, this week is a bit lighter. And brighter. And gives me license for a bit of shameless self-promotion. They say that ‘healthy vision can be restored...
It's not new news, the use of performance-enhancing drugs, whether in sport, at work or at play. We tend to hear more about the repercussions when pushed too far, too high, for too long - putting health, wealth, relationships and reputation at risk for the...
I've been talking to various people about this recently. The changing nature of the organisation. With more people working remotely and in a consulting remit versus permanent employment, what happens to the customer experience of your brand? How do we ensure that the brand perception...
Yesterday I had a rather disappointing experience with Apple. After pleading that I was a small business startup that really didn't have the money to outlay on new equipment, the Mac technical support couldn't help me with my iCloud configuration on my 4-year old Mac...
This article caught my eye this week, having spent a solid stint in premium spirits http://www.psfk.com/2012/09/bombay-sapphire-place-of-origin.html.The Glenfiddich Distillery was key to our proposition to underpin the brand heritage and product integrity - always produced end-to-end at source in Speyside. It was also well-visited by brand lovers...
It's a beautiful day of 30 degrees and the Friday before the long weekend. I just visited a very healthy brand company. OK so its a health and wellbeing business. But that doesn't mean it's naturally healthy. Or does it? The service was family friendly,...
Why adebate?Because"greatbrand ideas create debate.Just do it! Well can you? Dirt is good! So why are you wrapping your kids in cotton wool? Campaign for Real Beauty! So aren't you beautiful the way you are?"The Healthy Brand Company. So why isn't yours? I sourced this definition...