NSW government 'Get Healthy' campaign is a big step forward in reaching the masses. Free advice on food and exercise! These real people stories created by JWT give it the authenticity and connection required to motivate people and the programme designed to change behaviour. It...
Holistic health as one of the key trends for 2014 connected by technology. This new realm of information is being driven by and will further drive the trends we've been talking about - living a natural lifestyle, the healthy workplace, having a purpose, taking small...
Source: Trendwatching http://trendwatching.com/trends/7trends2014/#mychiatryA more holistic view of health where mental health is recognised as important alongside physical health and technology enables self-analysis, diagnosis and treatment solutions. Let's just hope this leads to changing behaviour for prevention through exercise, nutrition, sleep and respect for self and others -...
Aspiring to a Natural Lifestyle - beyond foodIt’s now 2014 and this health traction (trend-in-action) is everywhere – radiating from New Year’s Resolutions through people’s mouths, social media selfies, before & afters and celebrity bikini shots, TV advertising and billboards of gym offers and 12...
I read a post this morning mocking the 'January crowd' at the gym - when us regulars are understandably frustrated by fighting for space in 'our gym' for a whole 26 days, until Australia Day or up to 2 months through to the end of...
In my initial 10 years as a client marketer, I learnt the 'gold standard' way of doing things whilst developing strategies for brands in large complex organisations. I spent my next 10 years in agencies which by nature are SMEs that require adaptation of behaviour...
Aspiring to A Natural Lifestyle Part 4 - the changing nature of fitnessAt this time of year we're all short of time. Time to write, time to read and time to comprehend. So this week - short and sweet, and borrowed. When choice of exercise becomes...
Aspiring to A Natural Lifestyle Part 3: The changing nature of foodFrom ...
A slight diversion from plan due to the Xmas rush and catching this article on the cab ride home. Last blog we identified that Gen Xers are driving 'Aspiring to A Natural Lifestyle' because of their experience and current role in life as leaders, whether...
The sweet spot is Generation X. As digital natives who have watched and experienced over time their Baby Boomer predecessors create and decimate health, wealth and relationships – at a personal, community and global level – this connected bunch seem the most aware of what’s...