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What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and sustainable business.
health, fitness & wellness
Disconnect to Reconnect… a macro #Health #Trend gaining momentum, what action are you taking?
A fellow I follow on Instagram, posted this yesterday, using Einstein’s quote to sum up the fear that technology has indeed surpassed interaction to the ...
brand
#healthybrand: Lorna Jane Active
We’re constantly on the look out for examples of brands that we consider a #healthybrand. Not specifically in the health, fitness & wellness industries, rather ...
brand
Discover Mineler: the global digital mining marketplace
Mineler is a new global platform for mining people and companies to connect, share knowledge and bid for work and supply contracts. Created in response ...
brand
Raymond Neto takes it to the next level
Raymond Neto is a top tier personal trainer, training out of Fitness First Newtown a nd Rockdale, and Pro-trainer for fitnessU. Having served in the ...
brand
Trends in Health and Creating your healthy brand-driven business
Healthy New Year! Most people seem to have health-related New Year’s Resolutions – whether that’s reducing alcohol, eating more healthily, practising meditation and mindfulness, taking ...
health, fitness & wellness
Trends in Health : experts need to sustain value as we reach the tipping point
O K so I’ve been a bit quiet on the blogging front. Whilst I know theoretically that sending people back to my website is important ...
brand
Start with the 90:9:1 principle and work to increase engagement and the 9:1 #healthybrand
Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their ...
engagement
If building a healthy brand is about a two-way relationship, then why are you not having a two-way conversation?
Nothing annoys people (yes those fans, followers, customers, consumers, clients are people) more than being ignored and feeling unimportant. If you spend less time telling ...
alignment
Launch of fitnessU challenges the category
More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go ...
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