I read a post this morning mocking the 'January crowd' at the gym - when us regulars are understandably frustrated by fighting for space in 'our gym' for a whole 26 days, until Australia Day or up to 2 months through to the end of...
In my initial 10 years as a client marketer, I learnt the 'gold standard' way of doing things whilst developing strategies for brands in large complex organisations. I spent my next 10 years in agencies which by nature are SMEs that require adaptation of behaviour...
Aspiring to A Natural Lifestyle Part 4 - the changing nature of fitnessAt this time of year we're all short of time. Time to write, time to read and time to comprehend. So this week - short and sweet, and borrowed. When choice of exercise becomes...
Aspiring to A Natural Lifestyle Part 3: The changing nature of foodFrom ...
A slight diversion from plan due to the Xmas rush and catching this article on the cab ride home. Last blog we identified that Gen Xers are driving 'Aspiring to A Natural Lifestyle' because of their experience and current role in life as leaders, whether...
The sweet spot is Generation X. As digital natives who have watched and experienced over time their Baby Boomer predecessors create and decimate health, wealth and relationships – at a personal, community and global level – this connected bunch seem the most aware of what’s...
Many people talk about wanting to live a more Natural Lifestyle and are trying to do something about it BUT don’t know what to do, don’t have enough time, don’t have the money, they’ve tried it and it doesn’t work, their family and friends don’t...
As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health...
I love chocolate. And I love that my favourite brand (which is the most expensive) is currently on special. But that's about all I love about it. As a consumer, I won't buy any more than my healthy quota anyway, so the manufacturer loses out. Plus...
‘Our major competitor is not ourselves, it is inactivity’ There’s nothing like a bit of healthy competition to invigorate your brand and your people to get bums on seats. All too easily business and brands, market leaders in particular, forget to keep an eye on their competitors...