Creative inspiration thanks to adidas

The thought or fear of Creativity seems to stump many people into paralysis. How do I come up with a good idea? What’s the process? How long does it take? How do I know it’s right?

This video from Adidas sheds light on insight from observation and joining the dots. And time to percolate. Creativity is not a production line, it’s a barrel of whiskey maturing until it tastes just right.