#healthybrand: Aussie brand Smiggle goes global

Aunty Rach is all too familiar with the Smiggle brand. As kids, we tested our pester power on Crayola. Now it’s Smiggle that brings kudos to kids and sharing/swapping to the playground. What a great brand idea. A gap in the market spotted, a highly involved niche target market, a colourful variety of products, touch and feel stores with friendly employees. An image of cool that makes gifting valuable to child and the good feeling of gifting them education at a reasonable price point, invaluable to purchaser. 

Another great Australian brand, now leaping towards global. Good luck Smiggle 

http://m.theaustralian.com.au/business/companies/writings-on-the-wall-for-smiggle-well-rival-disney/story-fn91v9q3-1226834210155#