Aunty Rach is all too familiar with the Smiggle brand. As kids, we tested our pester power on Crayola. Now it’s Smiggle that brings kudos to kids and sharing/swapping to the playground. What a great brand idea. A gap in the market spotted, a highly involved niche target market, a colourful variety of products, touch and feel stores with friendly employees. An image of cool that makes gifting valuable to child and the good feeling of gifting them education at a reasonable price point, invaluable to purchaser.
Another great Australian brand, now leaping towards global. Good luck Smiggle