Aunty Rach is all too familiar with the Smiggle brand. As kids, we tested our pester power on Crayola. Now it’s Smiggle that brings kudos to kids and sharing/swapping to the playground. What a great brand idea. A gap in the market spotted, a highly involved niche target market, a colourful variety of products, touch and feel stores with friendly employees. An image of cool that makes gifting valuable to child and the good feeling of gifting them education at a reasonable price point, invaluable to purchaser.
Another great Australian brand, now leaping towards global. Good luck Smiggle
http://m.theaustralian.com.au/business/companies/writings-on-the-wall-for-smiggle-well-rival-disney/story-fn91v9q3-1226834210155#
