Content
Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.
brand
Employer brand or Corporate culture… what's the difference?
We spoke to First 5000 about the importance of and difference between Employer brand and Corporate culture. http://www.first5000.com.au/blog/attract-best-talent-building-culture-brand/
brand
Revitalise Your Brand
Balance consistency and evolution Brands should be developed as long-term assets to the company and for long-term relationships with customers and employees. Consistency is key. ...
Uncategorized
Are your strategies and action plan ready to achieve your 2018 objectives?
Over the last 12 working days, we’ve covered off a range of considerations to help you achieve your objectives. Have a look back at our ...
marketing
Turn strategy into actions to achieve your objectives
12. Activities, action targets, timing and responsibilities Once you’ve agreed on objectives, priority strategies and investment, you can develop your activity plan: – Customer segment and ...
KPI
Commercial assessment, prioritisation and investment
11. Commercial assessment, prioritisation and investment Once you’ve assessed your strategies and how they need to be changed to achieve your objectives, you’ll need to ...
alignment
Are your employees geared to deliver objectives?
10. Employees Are your employees aligned to and engaged with your brand? Do they understand the brand values and idea, and how it drives everything they ...
Uncategorized
What communications do you need to do, in order to meet your objectives?
9. Communications What are your communications objectives? Who are you talking to? How many customers do you need to talk to in order to convert ...
brand
What experience do you deliver across every area of the marketing mix?
8. Your brand-customer experience Each area of the brand-customer experience or marketing mix contributes to your objectives – Product, range, packaging and innovation cycle – Service proposition ...
brand
Does your brand identity help or hinder achieving your objectives?
7. Brand identity Your brand identity can have a significant influence on achieving your objectives or not. Firstly, it needs to reflect your brand idea. ...
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.