Turn strategy into actions to achieve your objectives

12. Activities, action targets, timing and responsibilities

Once you’ve agreed on objectives, priority strategies and investment, you can develop your activity plan:

– Customer segment and strategy

– What are the activities you need to do? 

– What are your action targets?

– What is the timing? 

– Who is responsible? 


Awareness, engagement and community building amongst current and new customers

Social media campaign/content generation

5 posts per week

Average engagement with posts 5% of community 

Build community by 10% by end of March

Social media manager


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