12. Activities, action targets, timing and responsibilities
Once you’ve agreed on objectives, priority strategies and investment, you can develop your activity plan:
– Customer segment and strategy
– What are the activities you need to do?
– What are your action targets?
– What is the timing?
– Who is responsible?
Example:
Awareness, engagement and community building amongst current and new customers
Social media campaign/content generation
5 posts per week
Average engagement with posts 5% of community
Build community by 10% by end of March
Social media manager
