18 Jan Turn strategy into actions to achieve your objectives
12. Activities, action targets, timing and responsibilities
Once you’ve agreed on objectives, priority strategies and investment, you can develop your activity plan:
– Customer segment and strategy
– What are the activities you need to do?
– What are your action targets?
– What is the timing?
– Who is responsible?
Awareness, engagement and community building amongst current and new customers
Social media campaign/content generation
5 posts per week
Average engagement with posts 5% of community
Build community by 10% by end of March
Social media manager