Aligning the employee experience to the customer experience seems to be a hot topic at the moment. But similar to the rise of customer experience itself, the visibility of brand in the discussion is rather miniscule. Especially considering the power of brand to guide delivery of meaningful experiences to customers and employees. Whether the experience […]
How your brand aligns customer and employee experience Read More »
New research from Weber Shandwick indicates that just 19% employees strongly agree that “what my employer portrays about itself publicly matches what it’s like to work there”, while 7% strongly disagree and 74% are either not sure or do not feel strongly either way. The article is excellent from employer brand and employee engagement perspective.
Successful organisations align the customer, corporate and employer brands and experiences to increase alignment to and engagement with the brand, and empower employees to deliver consistently against the brand. Research indicates that such organisations boost performance-related business outcomes by 240%1 Most organisations will have an brand idea or rally-call that sums up the promise the organisation is making
When brands align: Ford, Nike, Zappos, SUMO Salad Read More »
10. Employees Are your employees aligned to and engaged with your brand? Do they understand the brand values and idea, and how it drives everything they do and say on an everyday basis? Do they have the capabilities, tools, environment and empowerment to deliver against the brand and towards your objectives? Is your culture designed for employees to thrive? Revisit
Are your employees geared to deliver objectives? Read More »
We shared with First 5000 our top 10 brand and marketing priorities and practical recommendations for medium business. http://www.first5000.com.au/blog/priorities-practical-recommendations-mid-market/ Full Blog Here: Looking at medium business with a strategic brand and marketing lens, Rachel Bevans of the Healthy Brand Company offers priorities and practical recommendations for the mid market. We define marketing as the means by
Top 10 Brand & Marketing Priorities and Practical Recommendations for Medium Business Read More »
We build brand promises that people want to keep. What do we mean by this? For marketing and advertising to be most effective, employees and customers need to know what your brand stands for, and be aligned to your brand. This ‘promise’ is what employees and customers expect your brand to deliver consistently across every
How good is your promise? Read More »
75% of candidates say employer brand is important to their decision to join a company, yet there is a disconnect between what people are seeking from employers and what they actually offer, particularly when it comes to ‘softer’, lifestyle and emotional (vs rational and material) benefits such as work life balance and a positive work
Think emotional connection to create your compelling employer brand & EVP Read More »
Research indicates that a brand that holds a coherent, distinctive, compelling image or ‘promise’ in the marketplace, engages and empowers audiences to consistently deliver experiences against that promise, improving performance of your people, brand and business, and raising the brand value. With that level of impact, do you need to review your brand? Discover more
Build and deliver a compelling brand promise Read More »
Whether you’re a product or service brand, global or local, working in customer, employee or corporate marketing, communications and experiences, our whitepaper on the Power of 1: One brand, People first provides insights into building a compelling brand promise against which every one and every experience delivers. Are your people and brand ready to deliver
Every one delivers brand Read More »
The less we are in control of our brand and the environment in which we operate, the more we need a compelling, aligned brand as a guiding light that drives our business and that all our audiences buy into. Is 2017 the year to put your brand in the drivers seat? Discover more bit.ly/THBC_TPO1
Brand navigates change Read More »
