02 Mar Brands with purpose beyond profit
I was researching some new examples of brands with purpose for a client workshop and came across the Unilever website that shows what they're doing on every brand across the portfolio...
28 Feb Brand facilitates digital transformation
Posted at 07:00h
in alignment, brand, customer journey, digital, employer brand, experience, marketing planning
Digital transformation, data collection, delivering increasingly individual customer, employee and stakeholder experiences across expanding number of touch-points.Is your brand ready to face the big business issues?Discover more bit.ly/THBC_TPO1...
21 Feb Brand drives acquisition, retention and engagement
Attracting, retaining and engaging talent, customers and investors are key challenges for business in the future.Is your brand ready to help your business get ahead? Discover more bit.ly/THBC_TPO1 ...
14 Feb In the face of divisive beliefs and behaviour, brands bring unity
Posted at 13:35h
in alignment, brand, brand identity, communication, consumer understanding, CSR, employer brand, engagement, experience, integration, marketing, purpose & values, research, strategy
From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole. In research, consumers are filled with frustration and the cry of can't:'I can't do it on my own''One person...
14 Feb Brand drives performance by 240%
Research indicates that a well-executed brand strategy has the opportunity to drive performance related business outcomes by 240%, double share of wallet, treble advocacy and increase retention by 37%.With numbers like that, do you need to review your brand? Discover more bit.ly/THBC_TPO1...
07 Feb To grow your business, build brand before communicating
With marketing and advertising high on the agenda for medium-sized businesses to grow, we spoke to First 5000 about building your brand promise and making sure you can deliver against it, before you communicate. http://www.first5000.com.au/blog/to-grow-your-business-in-2017-build-your-brand-before-communicating/Full Blog: To grow your business in 2017, build your brand before communicatingMarketing & advertising is...
07 Feb How brand delivers 36% growth
In our whitepaper on aligning people and brands, we uncover research that indicates aligning employer and consumer brands delivers 36% growth in shareholder value in 5 years, yet only 11% of companies are aligned.Do you need to review your brand?Discover more bit.ly/THBC_TPO1...
22 Dec Brand is for life, not just for Christmas
Posted at 06:58h
in alignment, brand, consumer understanding, employer brand, engagement, experience, purpose & values, strategy
Invest in your brand up front and ongoing...
06 Dec Meet rational, emotional & societal needs to drive brand performance
Brands need to meet rational, emotional and societal needs to engage customers and employees and drive brand performance. The edelman study indicates that "when all three need states [rational, emotional AND societal] are met simultaneously, the impact is an 11 percent lift, on average, on consumer actions...
18 Oct The missing link to customer retention is your employer brand
Posted at 06:59h
in alignment, brand, communication, customer journey, employer brand, engagement, experience, integration, marketing, strategy
Businesses forget that your customers are prospective employees and employees are current or prospective customers.By aligning your customer and employer brands, it doesn't matter who you are, the overall brand stands for the same thing in people's minds; and as a business you have a...