When employer, customer and corporate brands are aligned, investment in people, brands, marketing, communications and experiences is maximised. Is your brand designed to maximize investment? Discover more bit.ly/THBC_TPO1
Brand maximises investment Read More »
I was researching some new examples of brands with purpose for a client workshop and came across the Unilever website that shows what they’re doing on every brand across the portfolio… this is mind-blowing stuff. Not just one brand but many, all with purpose beyond profit, all sitting under and aligned to their Unilever master brand purpose “to make sustainable
Brands with purpose beyond profit Read More »
Digital transformation, data collection, delivering increasingly individual customer, employee and stakeholder experiences across expanding number of touch-points. Is your brand ready to face the big business issues? Discover more bit.ly/THBC_TPO1
Brand facilitates digital transformation Read More »
Attracting, retaining and engaging talent, customers and investors are key challenges for business in the future. Is your brand ready to help your business get ahead? Discover more bit.ly/THBC_TPO1
Brand drives acquisition, retention and engagement Read More »
From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole. In research, consumers are filled with frustration and the cry of can’t: ‘I can’t do it on my own’ ‘One person can’t make a difference’ ‘Why can’t you
In the face of divisive beliefs and behaviour, brands bring unity Read More »
Research indicates that a well-executed brand strategy has the opportunity to drive performance related business outcomes by 240%, double share of wallet, treble advocacy and increase retention by 37%. With numbers like that, do you need to review your brand? Discover more bit.ly/THBC_TPO1
Brand drives performance by 240% Read More »
With marketing and advertising high on the agenda for medium-sized businesses to grow, we spoke to First 5000 about building your brand promise and making sure you can deliver against it, before you communicate. http://www.first5000.com.au/blog/to-grow-your-business-in-2017-build-your-brand-before-communicating/ Full Blog: To grow your business in 2017, build your brand before communicating Marketing & advertising is the most popular ways that companies plan
To grow your business, build brand before communicating Read More »
In our whitepaper on aligning people and brands, we uncover research that indicates aligning employer and consumer brands delivers 36% growth in shareholder value in 5 years, yet only 11% of companies are aligned. Do you need to review your brand? Discover more bit.ly/THBC_TPO1
How brand delivers 36% growth Read More »
Invest in your brand up front and ongoing… it has the power to engage your people to consistently deliver experiences that engage your customers, growing your business and raising brand value. Discover more: bit.ly/THBC_TPO1
Brand is for life, not just for Christmas Read More »
Brands need to meet rational, emotional and societal needs to engage customers and employees and drive brand performance. The edelman study indicates that “when all three need states [rational, emotional AND societal] are met simultaneously, the impact is an 11 percent lift, on average, on consumer actions such as purchase (8 percent), defend (10 percent),
Meet rational, emotional & societal needs to drive brand performance Read More »
