18 Oct

Posted at 06:59h in alignment, brand, communication, customer journey, employer brand, engagement, experience, integration, marketing, strategy
0 Likes

Businesses forget that your customers are prospective employees and employees are current or prospective customers.By aligning your customer and employer brands, it doesn't matter who you are, the overall brand stands for the same thing in people's minds; and as a business you have a...

13 Sep

Posted at 16:21h in alignment, brand, communication, customer journey, customer service, employer brand, engagement, experience, integration, marketing, marketing planning, price, process, strategy
0 Likes

What does this mean?  1. Everything sings from the same hymn sheet - driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test...

09 Aug

Posted at 07:51h in alignment, brand, communication, consumer understanding, employer brand, engagement, experience, integration, marketing planning, strategy
0 Likes

The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points:1) involve all audiences to make sure you're seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and...

27 Jul

Posted at 09:49h in alignment, brand, communication, customer journey, employer brand, experience, integration, marketing, purpose & values, strategy
0 Likes

'In 2017 companies need to focus on delivering a strong purpose and understand how the experience touches customers and employees alike' Tom Adams, FutureBrand.We must be onto something!Read the full article here https://www.marketingweek.com/2016/07/22/google-has-the-most-scope-for-future-growth-but-apple-tops-the-latest-futurebrand-ranking/...

13 Jul

Posted at 08:32h in alignment, brand, communication, employer brand, experience, integration, marketing, social media
0 Likes

Brand‬ reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong...