02 Mar Brands with purpose beyond profit
I was researching some new examples of brands with purpose for a client workshop and came across the Unilever website that shows what they're doing on every brand across the portfolio...
I was researching some new examples of brands with purpose for a client workshop and came across the Unilever website that shows what they're doing on every brand across the portfolio...
Digital transformation, data collection, delivering increasingly individual customer, employee and stakeholder experiences across expanding number of touch-points.Is your brand ready to face the big business issues?Discover more bit.ly/THBC_TPO1...
Attracting, retaining and engaging talent, customers and investors are key challenges for business in the future.Is your brand ready to help your business get ahead? Discover more bit.ly/THBC_TPO1 ...
From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole. In research, consumers are filled with frustration and the cry of can't:'I can't do it on my own''One person...
Research indicates that a well-executed brand strategy has the opportunity to drive performance related business outcomes by 240%, double share of wallet, treble advocacy and increase retention by 37%.With numbers like that, do you need to review your brand? Discover more bit.ly/THBC_TPO1...
With marketing and advertising high on the agenda for medium-sized businesses to grow, we spoke to First 5000 about building your brand promise and making sure you can deliver against it, before you communicate. http://www.first5000.com.au/blog/to-grow-your-business-in-2017-build-your-brand-before-communicating/Full Blog: To grow your business in 2017, build your brand before communicatingMarketing & advertising is...
In our whitepaper on aligning people and brands, we uncover research that indicates aligning employer and consumer brands delivers 36% growth in shareholder value in 5 years, yet only 11% of companies are aligned.Do you need to review your brand?Discover more bit.ly/THBC_TPO1...
Invest in your brand up front and ongoing...
Brands need to meet rational, emotional and societal needs to engage customers and employees and drive brand performance. The edelman study indicates that "when all three need states [rational, emotional AND societal] are met simultaneously, the impact is an 11 percent lift, on average, on consumer actions...
Businesses forget that your customers are prospective employees and employees are current or prospective customers.By aligning your customer and employer brands, it doesn't matter who you are, the overall brand stands for the same thing in people's minds; and as a business you have a...
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