I’m on the constant lookout for healthy brand companies – those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket – a largely commoditised marketplace with 100s of products, limited point of difference, price […]
#healthybrand: youi get me. youi get marketing. Read More »
The Great Undo is The Healthy Brand Company’s perspective on ‘being healthy’ towards 2020. Aspire: to A Natural Lifestyle and The Healthy Workplace. Action: Everyday steps to your personal Purpose. Appreciate: the journey by choosing when, where and how to be Connected and Disconnected. Having spent a few months talking about living a natural lifestyle, the
The great undo: The Healthy Workplace Read More »
Aunty Rach is all too familiar with the Smiggle brand. As kids, we tested our pester power on Crayola. Now it’s Smiggle that brings kudos to kids and sharing/swapping to the playground. What a great brand idea. A gap in the market spotted, a highly involved niche target market, a colourful variety of products, touch
#healthybrand: Aussie brand Smiggle goes global Read More »
‘Our major competitor is not ourselves, it is inactivity’ There’s nothing like a bit of healthy competition to invigorate your brand and your people to get bums on seats. All too easily business and brands, market leaders in particular, forget to keep an eye on their competitors and the changing marketplace only to be usurped
Getting bums on seats Read More »
Inspired by a recent gym injury (see there’s always a silver lining) I strained a calf muscle this week, and amidst my dismay, the delightful people at my local gym brought light, both employees and members: ‘someone look after Rachel’: personalisation ‘I’ll help you the bandage’: customer care ‘that’s happened to me – it really
My family: on brand relationships Read More »
I hereby claim this the week of the form. I have lost hours of my life – and my capacity for earning and enjoying – to filling out forms and following process. I fought it for as long as I could and realised that, eventually, I had to give in and follow the herd, as
Branding process: turning pain into pleasure… Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. Over the years, I’ve been fortunate to work on the business, brand and marketing strategies for number of small businesses – consultancies, professional service individuals,
Branding a new business Read More »
People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This is my blog topic. And talking to people about this topic sparks personal pride and storytelling that is an inspiration for others. One FMCG
#healthybrand: Inspiration Read More »
This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people – passionate about health, with their focus on improving the lives of less advantaged Australians through providing access to health and fitness support – sportswear, memberships, personal training
Authentic altruism Read More »
It’s not new news, the use of performance-enhancing drugs, whether in sport, at work or at play. We tend to hear more about the repercussions when pushed too far, too high, for too long – putting health, wealth, relationships and reputation at risk for the individual and the company. http://m.guardian.co.uk/commentisfree/2012/oct/12/adderall-new-york-capitalism No this is not
Aligning values vs corporate cloning Read More »
