brand

CEO of the Future: Commercial and Compassionate

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Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people’s hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together – all we need is a few more Healers at the top!  http://www.psfk.com/2014/04/david-howitt-heed-your-call.html

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#healthybrand: health.com.au is Uncomplexicated

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After looking into @youi as a case study of a #healthybrand a few weeks ago, and being rather frustrated with my current health insurance provider, I was wondering when someone would develop a simple, customer-centric online health fund. Enter health.com.au ‘health insurance with a healthy attitude’. Although it seems I’m slightly behind the eight ball – they

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#healthybrand: youi get me. youi get marketing.

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I’m on the constant lookout for healthy brand companies – those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket – a largely commoditised marketplace with 100s of products, limited point of difference, price

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The great undo: The Healthy Workplace

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The Great Undo is The Healthy Brand Company’s perspective on ‘being healthy’ towards 2020. Aspire: to A Natural Lifestyle and The Healthy Workplace. Action: Everyday steps to your personal Purpose. Appreciate: the journey by choosing when, where and how to be Connected and Disconnected. Having spent a few months talking about living a natural lifestyle, the

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My family: on brand relationships

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Inspired by a recent gym injury (see there’s always a silver lining) I strained a calf muscle this week, and amidst my dismay, the delightful people at my local gym brought light, both employees and members: ‘someone look after Rachel’: personalisation ‘I’ll help you the bandage’: customer care ‘that’s happened to me – it really

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Branding a new business

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People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results.  Over the years, I’ve been fortunate to work on the business, brand and marketing strategies for number of small businesses – consultancies, professional service individuals,

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#healthybrand: Inspiration

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People and brands are two of a company’s most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This is my blog topic. And talking to people about this topic sparks personal pride and storytelling that is an inspiration for others. One FMCG

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