engagement

Attract people to authentically deliver against your brand promise

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We spoke to First 5000 about building an employer brand that is aligned to your corporate and/or customer brands to attract people who can authentically deliver experiences against your brand promise.  Read more: http://www.first5000.com.au/blog/grow-need-people-attract-people-need-employer-brand/ Read the full story here: Employing new staff is one of the five top strategies for growth in 2017, according to […]

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Build and deliver a compelling brand promise

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Research indicates that a brand that holds a coherent, distinctive, compelling image or ‘promise’ in the marketplace, engages and empowers audiences to consistently deliver experiences against that promise, improving performance of your people, brand and business, and raising the brand value. With that level of impact, do you need to review your brand? Discover more

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#BeBoldForChange #IWD2017

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Today is International Women’s Day. There’s a range of things you can do to encourage and celebrate women here: https://wwwinternationalwomensday.com/BeBold  We believe in diversity, individuality, equality and unity. We don’t seek to tip the scales the other way.  We simply encourage and celebrate women to be themselves, stand up for what they believe in and

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In the face of divisive beliefs and behaviour, brands bring unity

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From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole.  In research, consumers are filled with frustration and the cry of can’t: ‘I can’t do it on my own’ ‘One person can’t make a difference’ ‘Why can’t you

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The missing link to customer retention is your employer brand

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Businesses forget that your customers are prospective employees and employees are current or prospective customers. By aligning your customer and employer brands, it doesn’t matter who you are, the overall brand stands for the same thing in people’s minds; and as a business you have a better chance of employees delivering consistently against your promise

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How healthy is your brand? #6

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What does this mean?  1. Everything sings from the same hymn sheet – driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test the brand idea and then identify touch-points (both consumer

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How healthy is your brand? #1

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The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building

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Gain brand momentum by engaging employees

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Companies with highly engaged workforces outperform their peers by 147% in earning per share. Yet 87% of employees are not engaged at work. Source: Gallup Research That means 13% of employees are engaged vs a benchmark of 75% – a whole 62% to bring over to the healthy side! Massive opportunity for brands to gain momentum

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