purpose & values

Fuelling greatness for SUMO means employee wellbeing at the heart of the brand

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We shared with First 5000 our latest thinking on placing wellbeing at the heart of the employer brand. Having recently worked with SUMO Salad on developing their positioning for and aligning their customer, corporate and employer brands, we’ve used this as a case study to prove the point.  http://www.first5000.com.au/blog/put-employee-well-heart-brand-healtheir-results/ Full blog here: Embedding employee wellbeing […]

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Top 10 Brand & Marketing Priorities and Practical Recommendations for Medium Business

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We shared with First 5000 our top 10 brand and marketing priorities and practical recommendations for medium business.  http://www.first5000.com.au/blog/priorities-practical-recommendations-mid-market/ Full Blog Here: Looking at medium business with a strategic brand and marketing lens, Rachel Bevans of the Healthy Brand Company offers priorities and practical recommendations for the mid market. We define marketing as the means by

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How good is your promise?

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We build brand promises that people want to keep.  What do we mean by this?  For marketing and advertising to be most effective, employees and customers need to know what your brand stands for, and be aligned to your brand. This ‘promise’ is what employees and customers expect your brand to deliver consistently across every

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Attract people to authentically deliver against your brand promise

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We spoke to First 5000 about building an employer brand that is aligned to your corporate and/or customer brands to attract people who can authentically deliver experiences against your brand promise.  Read more: http://www.first5000.com.au/blog/grow-need-people-attract-people-need-employer-brand/ Read the full story here: Employing new staff is one of the five top strategies for growth in 2017, according to

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Think emotional connection to create your compelling employer brand & EVP

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75% of candidates say employer brand is important to their decision to join a company, yet there is a disconnect between what people are seeking from employers and what they actually offer, particularly when it comes to ‘softer’, lifestyle and emotional (vs rational and material) benefits such as work life balance and a positive work

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Build and deliver a compelling brand promise

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Research indicates that a brand that holds a coherent, distinctive, compelling image or ‘promise’ in the marketplace, engages and empowers audiences to consistently deliver experiences against that promise, improving performance of your people, brand and business, and raising the brand value. With that level of impact, do you need to review your brand? Discover more

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Every one delivers brand

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Whether you’re a product or service brand, global or local, working in customer, employee or corporate marketing, communications and experiences, our whitepaper on the Power of 1: One brand, People first provides insights into building a compelling brand promise against which every one and every experience delivers. Are your people and brand ready to deliver

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#BeBoldForChange #IWD2017

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Today is International Women’s Day. There’s a range of things you can do to encourage and celebrate women here: https://wwwinternationalwomensday.com/BeBold  We believe in diversity, individuality, equality and unity. We don’t seek to tip the scales the other way.  We simply encourage and celebrate women to be themselves, stand up for what they believe in and

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Brands with purpose beyond profit

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I was researching some new examples of brands with purpose for a client workshop and came across the Unilever website that shows what they’re doing on every brand across the portfolio… this is mind-blowing stuff. Not just one brand but many, all with purpose beyond profit, all sitting under and aligned to their Unilever master brand purpose “to make sustainable

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