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Encouraging mature women to Zestify your life

Owner, head trainer and lifestyle educator, Robyn Foy, identified a gap in the market for encouraging mature women to improve their personal wellbeing.   Offering research-based information and customized training programs, Zestify Personal Training delivers online packages with personal encouragement and support by phone, email and skype, optional face-to-face consultations in Eastern Sydney and a […]

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Start with the 90:9:1 principle and work to increase engagement and the 9:1 #healthybrand

Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!!  I recall learning the 90:9:1 principle many years ago and have been referencing it since,

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