insight

The Future is Bright for Business and Brands: Optimism Attracts

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands.  Optimism Attracts In building brands that attract, retain and engage customers, employees and stakeholders to drive business results and raise brand value, we seek to achieve […]

The Future is Bright for Business and Brands: Optimism Attracts Read More »

Optimism

The Future is Bright for Business and Brands: Optimism Drives Long-term Value

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands.  Optimism Drives Long-term Value   With communities, the environment and the economy all negatively impacted by recent events, the outlook to the start of 2020 in

The Future is Bright for Business and Brands: Optimism Drives Long-term Value Read More »

How healthy is your brand? #6

What does this mean?  1. Everything sings from the same hymn sheet – driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test the brand idea and then identify touch-points (both consumer

How healthy is your brand? #6 Read More »

How healthy is your brand? #1

The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building

How healthy is your brand? #1 Read More »

Scroll to Top