Content - Page 12 of 13 - The Healthy Brand Company

The great undo. Our perspective on 'being healthy' towards 2020

October 29th, 2013 by Rachel Bevans

As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health...

marketing planning price strategy

Chocolate wars: using our vice as theirs

June 10th, 2013 by Rachel Bevans

I love chocolate. And I love that my favourite brand (which is the most expensive) is currently on special. But that's about all I love about it. As a consumer, I won't buy any more than my healthy quota anyway, so the manufacturer loses out. Plus...

behaviourchange brand health, fitness & wellness strategy

Getting bums on seats

April 18th, 2013 by Rachel Bevans

‘Our major competitor is not ourselves, it is inactivity’There’s nothing like a bit of healthy competition to invigorate your brand and your people to get bums on seats.All too easily business and brands, market leaders in particular, forget to keep an eye on their competitors...

customer service engagement experience strategy

Bring me a bottle of Tiger Mottle

March 08th, 2013 by Rachel Bevans

People and brands are two of a company's most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results.This morning a coffee shop that we'd yet to discover brought us surprise and delight in...

alignment brand customer service employer brand experience

My family: on brand relationships

January 31st, 2013 by Rachel Bevans

Inspired by a recent gym injury (see there’s always a silver lining)I strained a calf muscle this week, and amidst my dismay, the delightful people at my local gym brought light, both employees and members:‘someone look after Rachel’: personalisation‘I’ll help you the bandage’: customer care‘that’s...

alignment brand consumer understanding experience integration process

Branding process: turning pain into pleasure…

December 13th, 2012 by Rachel Bevans

I hereby claim this the week of the form. I have lost hours of my life - and my capacity for earning and enjoying - to filling out forms and following process. I fought it for as long as I could and realised that, eventually,...

brand marketing planning personal brand strategy

Branding a new business

November 28th, 2012 by Rachel Bevans

People and brands are two of a company's most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. Over the years, I've been fortunate to work on the business, brand and marketing strategies for...

alignment brand differentiation employer brand engagement integration purpose & values

#healthybrand: Inspiration

November 22nd, 2012 by Rachel Bevans

People and brands are two of a company's most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This is my blog topic. And talking to people about this topic sparks personal pride...

behaviourchange CSR health, fitness & wellness

A healthy debate: corporate vs consumer responsibility

November 15th, 2012 by Rachel Bevans

We were watching Can of Worms the other night on which the inspirational Michelle Bridges, with a wealth of health and fitness knowledge in application, faced the unenviable task of debating for a fat tax against two men 'of lesser health' who were more knowledgeable about...

alignment brand CSR health, fitness & wellness purpose & values strategy

Authentic altruism

November 08th, 2012 by Rachel Bevans

This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people - passionate about health, with their focus on improving the lives of less advantaged Australians through providing access...

The great undo. Our perspective on 'being healthy' towards 2020

Chocolate wars: using our vice as theirs

Getting bums on seats

Bring me a bottle of Tiger Mottle

My family: on brand relationships

Branding process: turning pain into pleasure…

Branding a new business

#healthybrand: Inspiration

A healthy debate: corporate vs consumer responsibility

Authentic altruism

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