Inspired by a recent gym injury (see there’s always a silver lining) I strained a calf muscle this week, and amidst my dismay, the delightful people at my local gym brought light, both employees and members: ‘someone look after Rachel’: personalisation ‘I’ll help you the bandage’: customer care ‘that’s...
I hereby claim this the week of the form. I have lost hours of my life - and my capacity for earning and enjoying - to filling out forms and following process. I fought it for as long as I could and realised that, eventually,...
People and brands are two of a company's most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. Over the years, I've been fortunate to work on the business, brand and marketing strategies for...
People and brands are two of a company's most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results. This is my blog topic. And talking to people about this topic sparks personal pride...
We were watching Can of Worms the other night on which the inspirational Michelle Bridges, with a wealth of health and fitness knowledge in application, faced the unenviable task of debating for a fat tax against two men 'of lesser health' who were more knowledgeable about...
This week, I was lucky enough to work with fitforgood to define their brand, marketing and communications strategy. One of the most rewarding aspects was working with like-minded people - passionate about health, with their focus on improving the lives of less advantaged Australians through providing access...
After a few weeks of ‘heavy’ conversation about aligning values across brands and integrating the total brand experience across touch-points, this week is a bit lighter. And brighter. And gives me license for a bit of shameless self-promotion. They say that ‘healthy vision can be restored...
It's not new news, the use of performance-enhancing drugs, whether in sport, at work or at play. We tend to hear more about the repercussions when pushed too far, too high, for too long - putting health, wealth, relationships and reputation at risk for the...
I've been talking to various people about this recently. The changing nature of the organisation. With more people working remotely and in a consulting remit versus permanent employment, what happens to the customer experience of your brand? How do we ensure that the brand perception...
Yesterday I had a rather disappointing experience with Apple. After pleading that I was a small business startup that really didn't have the money to outlay on new equipment, the Mac technical support couldn't help me with my iCloud configuration on my 4-year old Mac...