I'm on the constant lookout for healthy brand companies - those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket - a largely commoditised marketplace...
The Great Undo is The Healthy Brand Company’s perspective on ‘being healthy’ towards 2020. Aspire: to A Natural Lifestyle and The Healthy Workplace. Action: Everyday steps to your personal Purpose. Appreciate: the journey by choosing when, where and how to be Connected and Disconnected.Having spent a...
There seems to be plenty of airtime being spent on predicting the future of social media. A few weeks ago, I posted an article on wearable technology shuffling Facebook away from the personal and sharing role, to take the back seat as a telco, connecting people,...
It's comforting to read that such a large proportion of and increase in organisations will be focusing on employee wellbeing in the coming year or so - recognising that a healthy environment enables employees to 'flourish and reach their full potential' and the mutual dependency...
Aunty Rach is all too familiar with the Smiggle brand. As kids, we tested our pester power on Crayola. Now it's Smiggle that brings kudos to kids and sharing/swapping to the playground. What a great brand idea. A gap in the market spotted, a highly...
The thought or fear of Creativity seems to stump many people into paralysis. How do I come up with a good idea? What's the process? How long does it take? How do I know it's right?This video from Adidas sheds light on insight from observation...
NSW government 'Get Healthy' campaign is a big step forward in reaching the masses. Free advice on food and exercise! These real people stories created by JWT give it the authenticity and connection required to motivate people and the programme designed to change behaviour. It...
Holistic health as one of the key trends for 2014 connected by technology. This new realm of information is being driven by and will further drive the trends we've been talking about - living a natural lifestyle, the healthy workplace, having a purpose, taking small...
Source: Trendwatching http://trendwatching.com/trends/7trends2014/#mychiatryA more holistic view of health where mental health is recognised as important alongside physical health and technology enables self-analysis, diagnosis and treatment solutions. Let's just hope this leads to changing behaviour for prevention through exercise, nutrition, sleep and respect for self and others -...
Aspiring to a Natural Lifestyle - beyond foodIt’s now 2014 and this health traction (trend-in-action) is everywhere – radiating from New Year’s Resolutions through people’s mouths, social media selfies, before & afters and celebrity bikini shots, TV advertising and billboards of gym offers and 12...