Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff. With...
Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people's hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together - all we need is a few...
Love this idea guided by a strong purpose inspired by a broken system - so tip convention on its head and incentivise people to go to any gym, and in doing so, make gyms more relevant in more people's lives. An interesting challenge for gym...
After looking into @youi as a case study of a #healthybrand a few weeks ago, and being rather frustrated with my current health insurance provider, I was wondering when someone would develop a simple, customer-centric online health fund. Enter health.com.au 'health insurance with a healthy attitude'. Although...
I'm on the constant lookout for healthy brand companies - those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket - a largely commoditised marketplace...
The Great Undo is The Healthy Brand Company’s perspective on ‘being healthy’ towards 2020. Aspire: to A Natural Lifestyle and The Healthy Workplace. Action: Everyday steps to your personal Purpose. Appreciate: the journey by choosing when, where and how to be Connected and Disconnected.Having spent a...
There seems to be plenty of airtime being spent on predicting the future of social media. A few weeks ago, I posted an article on wearable technology shuffling Facebook away from the personal and sharing role, to take the back seat as a telco, connecting people,...
It's comforting to read that such a large proportion of and increase in organisations will be focusing on employee wellbeing in the coming year or so - recognising that a healthy environment enables employees to 'flourish and reach their full potential' and the mutual dependency...
Aunty Rach is all too familiar with the Smiggle brand. As kids, we tested our pester power on Crayola. Now it's Smiggle that brings kudos to kids and sharing/swapping to the playground. What a great brand idea. A gap in the market spotted, a highly...
The thought or fear of Creativity seems to stump many people into paralysis. How do I come up with a good idea? What's the process? How long does it take? How do I know it's right?This video from Adidas sheds light on insight from observation...