03 Dec The great undo: food
Aspiring to A Natural Lifestyle Part 3: The changing nature of foodFrom ...
26 Nov Aspiring to A Natural Lifestyle or Out-of-reach Ostentatious Wellness?
A slight diversion from plan due to the Xmas rush and catching this article on the cab ride home. Last blog we identified that Gen Xers are driving 'Aspiring to A Natural Lifestyle' because of their experience and current role in life as leaders, whether...
12 Nov The great undo: Who is driving Aspiring to a Natural Lifestyle?
The sweet spot is Generation X. As digital natives who have watched and experienced over time their Baby Boomer predecessors create and decimate health, wealth and relationships – at a personal, community and global level – this connected bunch seem the most aware of what’s...
05 Nov The great undo: Aspiring to A Natural Lifestyle
Many people talk about wanting to live a more Natural Lifestyle and are trying to do something about it BUT don’t know what to do, don’t have enough time, don’t have the money, they’ve tried it and it doesn’t work, their family and friends don’t...
29 Oct The great undo. Our perspective on 'being healthy' towards 2020
Posted at 17:09h in behaviourchange, consumer understanding, employer brand, engagement, health, fitness & wellness, purpose & values, research, trend
As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health...
10 Jun Chocolate wars: using our vice as theirs
I love chocolate. And I love that my favourite brand (which is the most expensive) is currently on special. But that's about all I love about it. As a consumer, I won't buy any more than my healthy quota anyway, so the manufacturer loses out. Plus...
18 Apr Getting bums on seats
‘Our major competitor is not ourselves, it is inactivity’There’s nothing like a bit of healthy competition to invigorate your brand and your people to get bums on seats.All too easily business and brands, market leaders in particular, forget to keep an eye on their competitors...
08 Mar Bring me a bottle of Tiger Mottle
People and brands are two of a company's most valuable assets. So taking a healthy approach in motivating your people to create and activate healthy brands will achieve healthier results.This morning a coffee shop that we'd yet to discover brought us surprise and delight in...
31 Jan My family: on brand relationships
Inspired by a recent gym injury (see there’s always a silver lining)I strained a calf muscle this week, and amidst my dismay, the delightful people at my local gym brought light, both employees and members:‘someone look after Rachel’: personalisation‘I’ll help you the bandage’: customer care‘that’s...
13 Dec Branding process: turning pain into pleasure…
I hereby claim this the week of the form. I have lost hours of my life - and my capacity for earning and enjoying - to filling out forms and following process. I fought it for as long as I could and realised that, eventually,...