Rachel Bevans

Aligning people and brands when everything is changing

Insights into the challenges and way forward for delivering corporate, customer and employer brand strategies and campaigns during organisation and environment change. Everything is changing It’s widely accepted that everything is changing and at an increasing rate. The business environment is changing, with technological advancements and industry disruption, shorter innovation cycles, changing customer expectations and needs, […]

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How your brand aligns customer and employee experience

Aligning the employee experience to the customer experience seems to be a hot topic at the moment. But similar to the rise of customer experience itself, the visibility of brand in the discussion is rather miniscule. Especially considering the power of brand to guide delivery of meaningful experiences to customers and employees. Whether the experience

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