NSW government ‘Get Healthy’ campaign is a big step forward in reaching the masses. Free advice on food and exercise! These real people stories created by JWT give it the authenticity and connection required to motivate people and the programme designed to change behaviour. It seems to have the elements needed, let’s hope it works […]
The great undo: overcoming the great divide Read More »
Holistic health as one of the key trends for 2014 connected by technology. This new realm of information is being driven by and will further drive the trends we’ve been talking about – living a natural lifestyle, the healthy workplace, having a purpose, taking small steps everyday, choosing when to be increasingly connected and when
The great undo: holistic health connected by technology Read More »
Source: Trendwatching http://trendwatching.com/trends/7trends2014/#mychiatry A more holistic view of health where mental health is recognised as important alongside physical health and technology enables self-analysis, diagnosis and treatment solutions. Let’s just hope this leads to changing behaviour for prevention through exercise, nutrition, sleep and respect for self and others – not just a nation of cotton-wool kids and
The great undo: mental health Read More »
Aspiring to a Natural Lifestyle – beyond food It’s now 2014 and this health traction (trend-in-action) is everywhere – radiating from New Year’s Resolutions through people’s mouths, social media selfies, before & afters and celebrity bikini shots, TV advertising and billboards of gym offers and 12 week challenges. Just as ‘the January gym crowd’ is
The great undo: beyond food Read More »
I read a post this morning mocking the ‘January crowd’ at the gym – when us regulars are understandably frustrated by fighting for space in ‘our gym’ for a whole 26 days, until Australia Day or up to 2 months through to the end of summer and the beach signalled by Sydney’s Mardi Gras. It
Intrinsic Motivation: Seek the fire inside Read More »
In my initial 10 years as a client marketer, I learnt the ‘gold standard’ way of doing things whilst developing strategies for brands in large complex organisations. I spent my next 10 years in agencies which by nature are SMEs that require adaptation of behaviour and process to deliver a constant stream of ideas for
Brand New 2014: The Year of Entrepreneurial Spirit Read More »
Aspiring to A Natural Lifestyle Part 4 – the changing nature of fitness At this time of year we’re all short of time. Time to write, time to read and time to comprehend. So this week – short and sweet, and borrowed. When choice of exercise becomes too hard, Mark Sisson ‘The Primal Blueprint’ makes
The great undo: fitness Read More »
Aspiring to A Natural Lifestyle Part 3: The changing nature of food From To
The great undo: food Read More »
A slight diversion from plan due to the Xmas rush and catching this article on the cab ride home. Last blog we identified that Gen Xers are driving ‘Aspiring to A Natural Lifestyle’ because of their experience and current role in life as leaders, whether in the home, at work or in the community. What
Aspiring to A Natural Lifestyle or Out-of-reach Ostentatious Wellness? Read More »
The sweet spot is Generation X. As digital natives who have watched and experienced over time their Baby Boomer predecessors create and decimate health, wealth and relationships – at a personal, community and global level – this connected bunch seem the most aware of what’s been happening and want to do something about it. Many
The great undo: Who is driving Aspiring to a Natural Lifestyle? Read More »
