Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff. With the Weight Watchers brand suffering from ‘brown paper bag’ […]
Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people’s hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together – all we need is a few more Healers at the top! http://www.psfk.com/2014/04/david-howitt-heed-your-call.html
CEO of the Future: Commercial and Compassionate Read More »
Love this idea guided by a strong purpose inspired by a broken system – so tip convention on its head and incentivise people to go to any gym, and in doing so, make gyms more relevant in more people’s lives. An interesting challenge for gym brands and member loyalty. http://www.fitmob.com/about
Fit mob taps into the connected health trend Read More »
After looking into @youi as a case study of a #healthybrand a few weeks ago, and being rather frustrated with my current health insurance provider, I was wondering when someone would develop a simple, customer-centric online health fund. Enter health.com.au ‘health insurance with a healthy attitude’. Although it seems I’m slightly behind the eight ball – they
#healthybrand: health.com.au is Uncomplexicated Read More »
I’m on the constant lookout for healthy brand companies – those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket – a largely commoditised marketplace with 100s of products, limited point of difference, price
#healthybrand: youi get me. youi get marketing. Read More »
The Great Undo is The Healthy Brand Company’s perspective on ‘being healthy’ towards 2020. Aspire: to A Natural Lifestyle and The Healthy Workplace. Action: Everyday steps to your personal Purpose. Appreciate: the journey by choosing when, where and how to be Connected and Disconnected. Having spent a few months talking about living a natural lifestyle, the
The great undo: The Healthy Workplace Read More »
There seems to be plenty of airtime being spent on predicting the future of social media. A few weeks ago, I posted an article on wearable technology shuffling Facebook away from the personal and sharing role, to take the back seat as a telco, connecting people, and that’s about it. Driven by the consumer’s desire
The future of social media: all roads lead to Rome Read More »
It’s comforting to read that such a large proportion of and increase in organisations will be focusing on employee wellbeing in the coming year or so – recognising that a healthy environment enables employees to ‘flourish and reach their full potential’ and the mutual dependency of employee wellbeing and engagement. Source: Research News, P28, Wendy
The great undo: The Healthy Workplace for employee wellbeing and engagement Read More »
Aunty Rach is all too familiar with the Smiggle brand. As kids, we tested our pester power on Crayola. Now it’s Smiggle that brings kudos to kids and sharing/swapping to the playground. What a great brand idea. A gap in the market spotted, a highly involved niche target market, a colourful variety of products, touch
#healthybrand: Aussie brand Smiggle goes global Read More »
The thought or fear of Creativity seems to stump many people into paralysis. How do I come up with a good idea? What’s the process? How long does it take? How do I know it’s right? This video from Adidas sheds light on insight from observation and joining the dots. And time to percolate. Creativity
Creative inspiration thanks to adidas Read More »
