We build brand promises that people want to keep. What do we mean by this? For marketing and advertising to be most effective, employees and customers need to know what your brand stands for, and be aligned to your brand. This ‘promise’ is what employees and customers expect your brand to deliver consistently across every […]
How good is your promise? Read More »
We spoke to First 5000 about building an employer brand that is aligned to your corporate and/or customer brands to attract people who can authentically deliver experiences against your brand promise. Read more: http://www.first5000.com.au/blog/grow-need-people-attract-people-need-employer-brand/ Read the full story here: Employing new staff is one of the five top strategies for growth in 2017, according to
Attract people to authentically deliver against your brand promise Read More »
75% of candidates say employer brand is important to their decision to join a company, yet there is a disconnect between what people are seeking from employers and what they actually offer, particularly when it comes to ‘softer’, lifestyle and emotional (vs rational and material) benefits such as work life balance and a positive work
Think emotional connection to create your compelling employer brand & EVP Read More »
Innovation and creativity are a strategic investment. Beware of spending time and money on pretty, shiny and/or new things with no strategic foundation or direction. I have chosen my words very carefully. There is a distinct difference between investing and spending (wasting) money. Marketing should always be an investment vs budget or spend. But I have
Innovation & Creativity: a strategic investment Read More »
We’ve written a blog for Active Management, specific for SMEs on positioning your brand for growth. Follow this link: http://www.activemgmt.com.au/sponsored-blog-sme-focus-define-review-and-refine-your-brand-for-growth/
SME focus: Define, Review and Refine your Brand for Growth Read More »
Research indicates that a brand that holds a coherent, distinctive, compelling image or ‘promise’ in the marketplace, engages and empowers audiences to consistently deliver experiences against that promise, improving performance of your people, brand and business, and raising the brand value. With that level of impact, do you need to review your brand? Discover more
Build and deliver a compelling brand promise Read More »
Whether you’re a product or service brand, global or local, working in customer, employee or corporate marketing, communications and experiences, our whitepaper on the Power of 1: One brand, People first provides insights into building a compelling brand promise against which every one and every experience delivers. Are your people and brand ready to deliver
Every one delivers brand Read More »
The less we are in control of our brand and the environment in which we operate, the more we need a compelling, aligned brand as a guiding light that drives our business and that all our audiences buy into. Is 2017 the year to put your brand in the drivers seat? Discover more bit.ly/THBC_TPO1
Brand navigates change Read More »
Employing new staff is one of the five top strategies for growth in 20171. The challenge is attracting employees right for your business, retaining and engaging them to deliver the experience that customers expect. We spoke to First5000 about building your employer brand for growth. (insert link) Full Blog: To grow you need people. To
Employer branding for growth Read More »
Three of the top 5 growth strategies for SMEs for 2017 are new products and services, entering new markets and acquisitions, according to thinkBig 2016. We spoke to First 5000 about how brand enables these areas: http://www.first5000.com.au/blog/brand-ready-enable-business-growth-2017/ Full Blog Here: Is your brand ready to enable business growth in 2017? Three of the top 5 growth
Brand guides new products and services, markets and acquisitions for growth Read More »
